PR & Outreach Specialist

4 weeks ago

Pune, Maharashtra, India UnboundB2B Full time

Job Title: PR & Outreach Specialist

Location: Kharadi, Pune – 411014

Work Arrangement: 5 days onsite (Saturday and Sunday fixed off)

Shift Timing: 2:00 PM to 11:00 PM IST

Job Brief -

We are seeking a detail-oriented PR & Outreach Specialist to help us build high-quality backlinks, secure guest posting opportunities, and expand strategic partnerships for our fast-paced B2B tech media publication "Tech Research Online". This role goes beyond traditional link-building; it's about building meaningful relationships with influencers, media outlets, news aggregators, and brands to increase our authority, drive traffic, and amplify our content reach.

The ideal candidate will have experience in digital PR, link outreach, co-marketing, and media collaborations—especially within the Technology, SaaS, and B2B landscape.

Responsibilities -

Link Building & Guest Posting

Identify and engage with high-authority websites in the tech, SaaS, and marketing domains for backlink and guest post opportunities.

Craft compelling and personalized outreach emails to editors, bloggers, and publishers.

Negotiate and manage guest posting slots, ensuring timely delivery of content in coordination with internal content teams.

Monitor backlink quality and maintain a clean, relevant link profile aligned with SEO goals.

Collaborations & Partnerships -

Build partnerships with IT influencers and niche thought leaders for backlink opportunities, article collaborations, or social media amplification.

Pitch stories and secure mentions in relevant industry newsletters and media channels.

Initiate and manage co-marketing opportunities, including joint webinars, roundtables, and collaborative articles.

Develop relationships with news aggregator platforms (e.g., Dailyhunt, Inshorts) to ensure regular content syndication and distribution.

Coordinate with brands for collaborative campaigns that result in article coverage, brand mentions, or co-branded social media posts.

Campaign & Relationship Management -

Maintain a detailed tracker of outreach efforts, ongoing conversations, and partnerships.

Analyze and report on outreach performance, link acquisition metrics, and media exposure.

Stay updated with PR, SEO, and digital media trends to continuously optimize outreach strategies.

Requirements -

2–3 years of hands-on experience in outreach, digital PR, or partnership roles, preferably in B2B tech or media.

Proven success in securing backlinks, media mentions, and collaborative campaigns.

Strong communication and negotiation skills; ability to build relationships with diverse stakeholders.

Familiarity with SEO tools like Ahrefs, SEMrush, BuzzStream, or similar platforms.

Strategic mindset with attention to detail and the ability to work independently.

Bonus: Existing network of tech influencers, journalists, and brand marketing teams.

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