Regional Sales Manager

4 weeks ago

Ahmedabad, India Riks Global Foods Private Limited Full time

Position Title: Regional Sales Manager

Location: West & Central India

Department: Sales

Reporting To: Chief Sales Officer / Chief Marketing Officer


About Us

Riks Global Foods Pvt. Ltd. is one of the fastest growing FMCG companies with innovative Food brands including Gheeyonnaise, Gir Culture, and Satvik . We are committed to delivering premium quality products across General Trade, Modern Trade, E-Commerce, Quick Commerce, and HoReCa Segments , with a vision to build a strong national presence and consumer trust.


Roles & Responsibilities

As Regional Sales Manager – West & Central India , you will be responsible for building and leading a sales team while driving business growth and expanding the company’s footprint across channels.

Key responsibilities include:

  • Business Growth
  • Achieve sales, revenue, and distribution targets across GT, MT, E-Comm/Quick Comm, and HoReCa .
  • Drive market penetration and expand presence in existing and new territories.
  • Ensure effective execution of trade marketing and visibility initiatives.
  • Strategic Partnerships & Distribution
  • Identify, appoint, and manage distributors and trade partners in the region.
  • Build long-term relationships with modern trade chains and institutional buyers.
  • Strengthen regional distribution networks to support business expansion.
  • Team Building & Leadership
  • Recruit, Train, and develop the regional sales team in line with business objectives.
  • Set clear goals, monitor performance, and drive accountability within the team.

  • Coach and mentor team members to ensure continuous development and retention.
  • Foster a high-performance, target-driven sales culture.
  • Market Expansion & Insights
  • Conduct competitor analysis, market research, and performance tracking.
  • Provide strategic inputs to management for decision-making and business planning.
  • Align regional strategies with national growth objectives.

Desired Candidate Profile

  • Graduate/MBA in Business, Marketing, or related discipline .
  • Minimum 10+ Years of FMCG Sales Experience , with at least 3-4 Years in a Team Leadership / Regional Sales Manager Role
  • Strong exposure to multi-channel sales (GT, MT, E-Comm, HoReCa) .
  • Proven ability to build and lead sales teams .
  • Excellent communication, negotiation, and stakeholder management skills.
  • Willingness to travel extensively across West & Central India.

Key Performance Indicators (KPIs)

  • Achievement of Sales and Revenue Targets.
  • Recruitment, Training, and Retention of high-performing Sales Teams.
  • Expansion of distribution footprint and trade partnerships.
  • Market share growth and brand visibility improvement.
  • Team productivity, engagement, and performance consistency.

Compensation

·       Best in the Industry commensurate with relevant experience and qualifications


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