Associate - Digital Marketing
1 week ago
Associate - Digital Marketing
- AuxoAI is seeking a Digital Marketing Operations Associate to streamline our marketing initiatives, optimize digital campaigns, and drive engagement across social media platforms.
- The ideal candidate is data-driven, tool-savvy, and highly organized, with a strong understanding of digital marketing operations, social media management, and marketing analytics.
Key Responsibilities:
Social Media Management & Community Engagement:
- Develop, schedule, and manage content across LinkedIn, Twitter, Instagram, YouTube, and other relevant platforms.
- Engage with the audience, respond to messages/comments, and build an active online community.
- Track social media KPIs, analyze trends, and optimize strategies for better engagement.
- Collaborate with content and design teams to create visually appealing and high-impact posts.
Digital Marketing Operations & Campaign Execution:
- Assist in planning, executing, and monitoring paid campaigns across Google Ads, LinkedIn Ads, and Meta (Facebook/Instagram) Ads.
- Optimize website performance through SEO strategies-keyword research, on-page optimization, and content updates.
- Manage and optimize email marketing campaigns (Mailchimp, HubSpot, or similar).
- Track, analyze, and report website performance and campaign success using Google Analytics, SEMrush, Ahrefs, Moz, and SimilarWeb.
Performance Tracking & Marketing Analytics:
- Continuously monitor and analyze digital marketing metrics to optimize campaign ROI.
- Generate reports and insights to enhance lead generation, conversion rates, and audience engagement.
- Ensure consistency in branding and messaging across all digital channels.
Day-to-Day Marketing Support & Content Optimization:
- Assist in content creation for blogs, newsletters, landing pages, and marketing materials.
- Stay updated with industry trends and competitor strategies to identify new growth opportunities.
- Support in lead generation, nurturing, and CRM management.
- Optimize digital assets to improve campaign efficiency and overall marketing
- 3-4 years of experience in digital marketing operations, social media management, or a similar role.
- Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, Hootsuite, SEMrush, Ahrefs, Moz, SimilarWeb, and email automation platforms (Mailchimp, HubSpot, etc.).
- Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads.
- Strong analytical skills to measure and enhance marketing performance.
- Excellent organizational and multitasking abilities in a fast-paced environment.
- Proficiency in MS Office (Excel, PowerPoint, Word) and basic knowledge of Canva or Photoshop is a plus.
- Strong communication skills, creativity, and attention to detail.
Benefits:
- A dynamic and collaborative AI-driven work environment.
- Opportunities for career growth and upskilling in digital marketing.
- Competitive salary and benefits package.
- Exposure to cutting-edge AI and marketing technologies.
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