Associate - Digital Marketing

1 week ago


Gurgaon, Haryana, India AuxoAI Full time

Associate - Digital Marketing

- AuxoAI is seeking a Digital Marketing Operations Associate to streamline our marketing initiatives, optimize digital campaigns, and drive engagement across social media platforms.

- The ideal candidate is data-driven, tool-savvy, and highly organized, with a strong understanding of digital marketing operations, social media management, and marketing analytics.

Key Responsibilities:

Social Media Management & Community Engagement:

- Develop, schedule, and manage content across LinkedIn, Twitter, Instagram, YouTube, and other relevant platforms.

- Engage with the audience, respond to messages/comments, and build an active online community.

- Track social media KPIs, analyze trends, and optimize strategies for better engagement.

- Collaborate with content and design teams to create visually appealing and high-impact posts.

Digital Marketing Operations & Campaign Execution:

- Assist in planning, executing, and monitoring paid campaigns across Google Ads, LinkedIn Ads, and Meta (Facebook/Instagram) Ads.

- Optimize website performance through SEO strategies-keyword research, on-page optimization, and content updates.

- Manage and optimize email marketing campaigns (Mailchimp, HubSpot, or similar).

- Track, analyze, and report website performance and campaign success using Google Analytics, SEMrush, Ahrefs, Moz, and SimilarWeb.

Performance Tracking & Marketing Analytics:

- Continuously monitor and analyze digital marketing metrics to optimize campaign ROI.

- Generate reports and insights to enhance lead generation, conversion rates, and audience engagement.

- Ensure consistency in branding and messaging across all digital channels.

Day-to-Day Marketing Support & Content Optimization:

- Assist in content creation for blogs, newsletters, landing pages, and marketing materials.

- Stay updated with industry trends and competitor strategies to identify new growth opportunities.

- Support in lead generation, nurturing, and CRM management.

- Optimize digital assets to improve campaign efficiency and overall marketing

- 3-4 years of experience in digital marketing operations, social media management, or a similar role.

- Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, Hootsuite, SEMrush, Ahrefs, Moz, SimilarWeb, and email automation platforms (Mailchimp, HubSpot, etc.).

- Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads.

- Strong analytical skills to measure and enhance marketing performance.

- Excellent organizational and multitasking abilities in a fast-paced environment.

- Proficiency in MS Office (Excel, PowerPoint, Word) and basic knowledge of Canva or Photoshop is a plus.

- Strong communication skills, creativity, and attention to detail.

Benefits:

- A dynamic and collaborative AI-driven work environment.

- Opportunities for career growth and upskilling in digital marketing.

- Competitive salary and benefits package.

- Exposure to cutting-edge AI and marketing technologies.

(ref:iimjobs.com)

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