Manager Consumer Activation

2 days ago

Bengaluru, India ITC Limited Full time

Job Title : Manager Consumer Activation Purpose of the Job : To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive the brand experience for the consumer by ensuring design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost and superior to competition. Key Result Areas: •Quality of implementation of consumer programs for each brand in multiple geography • Delight the consumer at every touchpoint • Build a network of high quality Agencies • Implement quality and audit systems • Cost per contact to be benchmarked to the best in the industry • Develop & implement Measurement systems for effectiveness • Working effectively with all partners to drive buzz, scale and smooth implementation Key Objectives : Quality of implementation of consumer programs -No. of programs implemented for each brand cutting across various touchpoints (eg: Home including resident welfare associations , IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca’s) Delight the consumer at every touchpoint -Implement and strictly monitor evaluation metrics and checklists that ensures requisite quality of people & materials for various kinds of programs. - Collection of consumer databases. - Cascading standardized training modules for brand promoters and conducting quality checks on ground to check adherence to the same Build a network of high Quality Agencies -Participate in conducting pitches to empanel agencies by activation type. -Ensure adherence to standardized costs by activation type. -Regular reviews basis execution quality measured through set performance criteria for the agency. Implement quality and audit systems -Audit implementation quality. -Daily/weekly/monthly reports on programs that enables timely and actionable feedback to all stakeholders. Cost per contact to be benchmarked to the best in the industry -Continuously drive down cost per contact through both efficient and effective means -Working effectively with all partners to drive buzz, scale and smooth implementation -1st party data generation . Key Knowledge, Skills & Attitudes Knowledge -Brand objectives and role of consumer activation for each brand -Research methodology and techniques to evaluate activation programs o Best practices - Do's & Don'ts of different engagement points o Materials, costs, lead-times for fabrication of various elements involved Skills - Ability to understand and develop standardized & measurable processes on training, audits, information flow and evaluation. -Influencing skills to ensure process adherence by both internal and external stakeholders. -Budget monitoring -Negotiation with agencies & vendors Attitude -Complete ownership of the one to one consumer engagement touchpoint. -Personal demonstration and presence in the programs to obtain "unfiltered" feedback. - Ability to respond quickly to opportunities -"Nothing is impossible" approach

  • Manager Consumer Activation

    1 day ago

    Bengaluru, India ITC Limited Full time

    Job Title : Manager Consumer ActivationPurpose of the Job :To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility:1. Enable consumer product trial, sampling and engagement2. Disseminate key product benefits by creating interesting activation programs3. Bring alive the...

  • Manager Consumer Activation

    2 days ago

    Bengaluru, India ITC Limited Full time

    Job Title : Manager Consumer ActivationPurpose of the Job :To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility:1. Enable consumer product trial, sampling and engagement2. Disseminate key product benefits by creating interesting activation programs3. Bring alive the...

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