Only 24h Left: Manager Consumer Activation
3 weeks ago
Job Title : Manager Consumer ActivationPurpose of the Job :To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility:1. Enable consumer product trial, sampling and engagement2. Disseminate key product benefits by creating interesting activation programs3. Bring alive the brand experience for the consumer by ensuring design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost and superior to competition.Key Result Areas:•Quality of implementation of consumer programs for each brand in multiple geography• Delight the consumer at every touchpoint • Build a network of high quality Agencies• Implement quality and audit systems• Cost per contact to be benchmarked to the best in the industry• Develop & implement Measurement systems for effectiveness• Working effectively with all partners to drive buzz, scale and smooth implementationKey Objectives :Quality of implementation of consumer programs-No. of programs implemented for each brand cutting across various touchpoints (eg: Home including resident welfare associations , IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca’s)Delight the consumer at every touchpoint-Implement and strictly monitor evaluation metrics and checklists that ensures requisite quality of people & materials for various kinds of programs.- Collection of consumer databases.- Cascading standardized training modules for brand promoters and conducting quality checks on ground to check adherence to the sameBuild a network of high Quality Agencies-Participate in conducting pitches to empanel agencies by activation type.-Ensure adherence to standardized costs by activation type.-Regular reviews basis execution quality measured through set performance criteria for the agency.Implement quality and audit systems-Audit implementation quality.-Daily/weekly/monthly reports on programs that enables timely and actionable feedback to all stakeholders.Cost per contact to be benchmarked to the best in the industry-Continuously drive down cost per contact through both efficient and effective means-Working effectively with all partners to drive buzz, scale and smooth implementation-1st party data generation .Key Knowledge, Skills & AttitudesKnowledge-Brand objectives and role of consumer activation for each brand-Research methodology and techniques to evaluate activation programs o Best practices- Do's & Don'ts of different engagement points o Materials, costs, lead-times for fabrication of various elements involvedSkills- Ability to understand and develop standardized & measurable processes on training, audits, information flow and evaluation.-Influencing skills to ensure process adherence by both internal and external stakeholders.-Budget monitoring-Negotiation with agencies & vendorsAttitude-Complete ownership of the one to one consumer engagement touchpoint.-Personal demonstration and presence in the programs to obtain "unfiltered" feedback.- Ability to respond quickly to opportunities-"Nothing is impossible" approach
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Manager consumer activation
3 weeks ago
Bengaluru, India ITC Limited Full timeJob Title : Manager Consumer Activation Purpose of the Job :To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive...
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Manager Consumer Activation
3 weeks ago
Bengaluru, India ITC Limited Full timeJob Title : Manager Consumer Activation Purpose of the Job : To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive...
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Manager Consumer Activation
3 weeks ago
Bengaluru, India Whatjobs IN C2 Full timeJob Title : Manager Consumer Activation Purpose of the Job : To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive...
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Manager Consumer Activation
3 weeks ago
Bengaluru, India ITC Limited Full timeJob Title : Manager Consumer ActivationPurpose of the Job :To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility:1. Enable consumer product trial, sampling and engagement2. Disseminate key product benefits by creating interesting activation programs3. Bring alive the...
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Manager Consumer Activation
2 days ago
Bengaluru, India ITC Limited Full timeJob Title : Manager Consumer ActivationPurpose of the Job :To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility:1. Enable consumer product trial, sampling and engagement2. Disseminate key product benefits by creating interesting activation programs3. Bring alive the...
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▷ Only 24h Left! Test Manager
2 weeks ago
Bengaluru, India Sandhata Technologies private Limited Full timeJob Description Key Responsibilities - Lead and mentor a team of test professionals to define and execute the testing strategy and policies. - Bring up the new ideas and drive test strategy using effective tools and ensuring standards for system, apps and software testing. - Develop and implement best practices for testing methodologies, test automation, and...
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Bengaluru, India Reliance Consumer Products Limited Full timePurpose: Lead the Distribution Excellence agenda for Beverages by designing, implementing, and governing scalable RTM frameworks and distribution models. Partner with Supply Chain Excellence, Finance, and Marketing to align distribution planning with business goals and improve network efficiency. Key Responsibilities: - Design and enhance RTM frameworks...
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(Only 24h Left) Manager
2 weeks ago
Bengaluru, India Swiggy Full timeWays of Working - Employees will work from the office(Bangalore) . About Swiggy Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a...
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Risk Analytics Manager
4 weeks ago
Bengaluru, India ZET Full timeJob Description About ZET: At ZET, we believe that passion fuels those who shape the world. Our team is on a mission to make a real impact by driving financial inclusion and accessibility across Bharat. With over 500 million online users in underserved regions, we are building an ecosystem that connects consumers to trusted financial solutions that were once...
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Only 24h Left! Accountant
2 weeks ago
Bengaluru, India THE SUPER ACCOUNTANTS Full timeCompany Description The Super Accountants, founded in 2015, is a leading outsourcing company based in Australia. We specialize in helping businesses comply with statutory regulations, offering expert services from experienced Accountants, Bookkeepers, SMSF specialists, and other tax and financial managers. Our continual upgrades and improvements ensure our...
