Sr Manager- Demand Generation Specialist

2 weeks ago

Bengaluru, Karnataka, India Genpact Full time

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Inviting applications for the role of Sr Manager-Specialist, Demand Generation

We are seeking a highly motivated Demand Generation Sales Specialist to join our business development team. As a Demand Generation Sales Specialist at Genpact, you will play a pivotal role in identifying, qualifying, and nurturing potential leads for our service offerings. You will be the first point of contact for prospective clients, helping to build a strong pipeline for the sales team by targeting key decision-makers in various industries.

Responsibilities

· Lead Identification: Research and identify potential leads that align with the Genpact's target market and service offerings. Utilize online resources, databases, and networking to build a robust list of prospects.

· Outbound Prospecting: Conduct outreach via emails, and social media to engage potential clients. Tailor communication strategies based on the prospect's industry, business challenges, and needs.

· Lead Qualification: Qualify leads by assessing their budget, authority, needs and timeline for services. Understanding prospect's pain points to determine if they are a good fit for the company's solutions.

· Campaign management: End to end campaign management. Creation and management of outreach campaigns

· Pipeline Management: Maintain and update the Salesforce system with accurate and timely information on all lead interactions. Track lead progress and follow up regularly to ensure consistent engagement.

· Collaboration with Sales Team: Collaborate with the sales and business development teams to transition qualified leads and ensure a smooth handoff for further engagement. Provide detailed insights about the lead to assist in the sales process.

· Target Achievement: Work towards monthly and quarterly demand generation goals. Meet or exceed KPIs, including the number of leads generated, outreach activities, and conversion rates.

· Market Research: Stay informed on industry trends, competitive landscape, and emerging technologies to effectively position the company's services in a way that resonates with prospects.

· Reporting and Analysis: Regularly report on demand generation activities, conversion rates, and the effectiveness of different outreach strategies. Provide feedback on trends and areas of opportunity for improvement

Qualifications we seek in you

Minimum Qualifications / Skills

· Any graduate or post-graduate degree

· Relevant years of experience in demand generation, inside sales, or business development, preferably within the professional services or consulting industry.

· Proven ability to generate and qualify leads through various channels.

· Proficient in CRM software (e.g., Salesforce) and demand generation tools (e.g., LinkedIn Sales Navigator).

· Understanding of the professional services landscape focused on Finance & Accounting, Supply chain and Insurance, including market trends, client needs, and competitive dynamics

· Proficiency and familiarity with technology tools, platforms, and systems and understanding of artificial intelligence (AI) concepts, applications, and technologies relevant to the individual's industry and domain.

Preferred Qualifications/ Skills

· Goal-oriented and self-motivated with a passion for sales.

· Strong problem-solving abilities and a proactive mindset.

· Ability to multitask and manage time effectively in a fast-paced environment

· Results-oriented with a strong drive to achieve and exceed targets.

· Ability to work independently and as part of a team.

· Strong organizational skills and attention to detail.

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