Demand Gen Marketer

1 week ago

India Animaker Inc. Full time

If you think you are a Great marketer with an entrepreneurial spirit and one who has an ability to bring a product to life, You are the person we are looking for

As a Marketer, you will play a crucial role in driving our products' visibility, lead gen and success in the market. Your work will also directly impact our growth by engaging our audience through various channels and formats, ranging from digital content to public relations and events.

Join our team and experience Animaker

Responsibilities:

  • Design and implement comprehensive Lead generation strategies to build and expand the sales pipeline, focusing on the US market or Western countries.
  • Plan and execute marketing campaigns for brand building and demand generation utilizing various marketing channels such as digital marketing, search engine marketing, content marketing, social media, conferences & other related programs
  • Get into product, industry, and customer research to understand the persona, pain points and implement customer journey flow that impacts the product
  • Develop and execute targeted campaigns to engage high-value accounts and decision-makers.
  • Work with cross-functional teams to create impactful messaging, offers, and content for campaigns that resonate with key personas
  • Own the lead qualification process and ensure effective lead handoff to the sales team.
  • Collaborate with the sales team to align on target accounts, sales goals, and campaign objectives, ensuring effective pipeline handoff and conversion
  • Continuously optimize lead generation processes by experimenting with new tactics, channels, and technologies to improve lead quality and pipeline efficiency.
  • Own and handle online assets including website, social media and all online properties/initiatives
  • Be the voice of the customer to the company and help build the product roadmap.

Requirements:

  • 2-6 years prior demonstrable experience in product marketing/digital marketing is strongly preferred.
  • Strong understanding of B2B demand generation strategies, including cold calling, email marketing, LinkedIn outreach, and lead nurturing.
  • Ability to strategize and create content relevant to a specific audience
  • Able to ramp up quickly on new technologies, Self-directed and operates with urgency, focus, and discipline.
  • Must demonstrate strategic thinking and thought leadership, as well as ability to lead initiatives through implementation
  • A track record of success in the design and execution of cross functional projects
  • Good knowledge of English (written and oral) and good communication skills with good interpersonal skills
  • Strong writing skills and ability to present concepts verbally

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