Content Creator

Job Description: Content Creator , Comms

Location: Chennai office/Pondicherry

Note: Tamil language proficiency is a must for this role. This is a short-term contractual role ending on 30th May 2026.

About Varahe Analytics :

Varahe Analytics is one of India's premier integrated political consulting firms specializing in building data-driven 360-degree election campaigns. We help our clients with strategic advice and implementation, combining data-backed insights and in-depth ground intelligence into a holistic electoral campaign.

We are passionate about our democracy and the politics that shape our world. We draw on some of the sharpest minds from distinguished institutions and diverse professional backgrounds to help us achieve our goal of building electoral strategies that spark conversations, effect change, and help shape electoral and legislative ecosystems in our country.

Key Responsibilities:

1. Content Creation: Develop engaging and culturally relevant content for various social media platforms, ensuring alignment with the political narrative and campaign goals.
2. Independent Content Management: Drive social media assets independently, taking ownership of content creation, curation, and scheduling across platforms.
3. Content Editing: Ensure high-quality content by editing and refining content as needed.
4. Strategic Messaging: Collaborate with the communication team to develop content that effectively communicates political messages, ideologies, and campaign initiatives.
5. Audience Engagement: Foster active engagement with audiences, understanding their sentiments, and tailoring content to resonate with their perspectives.
6. Multimedia Production: Utilize multimedia elements such as graphics, videos, and infographics to enhance the visual appeal and impact of content.
7. Trend Analysis: Stay updated on political trends, news, and cultural nuances in India, incorporating these insights into the content strategy.
8. Collaboration: Collaborate with graphic designers, video editors, and other team members to ensure the seamless integration of content across various channels.
9. Analytics and Optimization: Monitor and analyze the performance of content, using data to optimize strategies and enhance audience reach and engagement.
10. Independent Content Management: Drive social media assets independently, taking ownership of content creation, curation, and scheduling across platforms.

Must-Have Skills:

1. Experience: 2-6 years of experience in content creation, copywriting, and strategic communication.
2. Language Proficiency: Proficient in Tamil and English with strong written and verbal communication skills.
3. Content Creation Skills: Proven experience in content creation, with a portfolio demonstrating the ability to craft engaging content.
4. Social Media Savvy: In-depth understanding of various social media platforms and trends, especially within the context of political landscape.
5. Political Awareness: A keen interest in Indian politics, with an understanding of regional political dynamics, ideologies, and current affairs.
6. Creativity: Creative mindset with the ability to generate fresh and innovative ideas for content.
7. Independence: Capable of independently managing social media assets and content calendars.
8. Adaptability: Ability to adapt quickly to changing political scenarios and adjust content strategies accordingly.

Education Criteria:

1. Bachelor's Degree: A bachelor's degree in Mass Communication, Journalism, Political Science, or a related field is preferred. This educational background provides a solid foundation in communication and political understanding.
2. Specialization or Coursework: Candidates with specialization or coursework in Content Creation, Digital Marketing, or Political Communication would be advantageous.
3. Language Proficiency: While not a formal education criterion, proficiency in tamil (Write, Speak, Read) and Hindi/English is essential. Candidates should demonstrate a strong command of both written and verbal communication.

If you're an early to mid-career professional looking for a high-impact challenge, interested in joining a team of like-minded and motivated individuals who think strategically, act decisively, and get things done, drop in an email at openings@varaheanalytics.com