Manager - Content Creator

Job Purpose:

The EV Content Creator Manager will be the lead content creator for the brand. The Content Creator will be responsible for crafting and executing a compelling social media strategy that reflects Flying Flea's brand ethos and marketing objectives. This role demands a deep understanding of the premium lifestyle and motorcycle market, a talent for visual storytelling, and the ability to create engaging content that fuels brand awareness, and builds brand imagery and consumer engagement. The incumbent is responsible for the ideation and management of content creation, designing technical deliverables, and developing content strategies by analyzing current market trends. They also manage the distribution of the contents, following internal specifications or business requirements.

Position Overview:

Location: Chennai

Position Title: Content Creator

Reports to : Group Manager - Brand

Function: EV Commercial

What you'll do:

• Develop and produce high-impact, visually arresting content for various social media platforms (Instagram, YouTube, Facebook, TikTok, etc.), including high-resolution photos, dynamic videos, stories, reels, and live streams.
• Curate user-generated content, collaborate with brand ambassadors, and partner with influencers to expand reach and engagement within the motorcycle community.
• Plan and execute photoshoots and video shoots, capturing the essence of the premium lifestyle experience and showcasing the brand's products in their best light.
• Craft compelling captions and copy that embody the brand's voice and resonate with the target audience.
• Develop and implement a comprehensive social media strategy that aligns with overall marketing goals and brand positioning.
• Create and manage a detailed social media content calendar, ensuring consistent and timely posting.
• Monitor social media trends, competitor activity, and audience insights to optimize content performance and engagement.
• Manage and engage with the brand's online community, responding to comments and messages promptly and fostering a sense of belonging.
• Collaborate seamlessly with the marketing, PR, and sales teams to ensure consistent brand messaging across all channels.
• Work closely with photographers, videographers, riders, and other creative professionals to produce high-quality content that captures the spirit of the brand.
• Coordinate social media campaigns with marketing initiatives, product launches, and brand events.
• Provide support with Key Projects, adapt and create assets for region-specific campaigns
• Assist with market-specific initiatives such as the development of local language content (Print ad, paid media, CRM mailers) and provide country-specific imagery through CGI edits
• Manage every piece of content that goes out on the company's behalf on various platforms.
• Keep track of the existing content strategy performance

What you'll bring:

Experience:

• 5+ years' experience in a communication role / content creator role preferably within the luxury fashion or lifestyle industry
• Strong understanding of social media platforms, trends, and best practices.
• Excellent visual storytelling and content creation skills, including photography and videography.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, etc.) and social media management tools.
• Exceptional writing and communication skills.
• Ability to work independently and as part of a team.
• Strong organizational and time-management skills.
• A keen eye for detail and a passion for luxury brands.
• Understanding of social media analytics.
• Experience with social media scheduling tools

Qualification: Bachelor's degree in Mass communications/ advertising/ photography and related field

Ready to Join Us?

Apply via our website today. Join our trailblazing team and be a part of our legacy "So why wait? Join us and experience the freedom of embracing the road, riding with pure motorcycling passion."