Senior Executive – Marketing

2 days ago

New Delhi, India National Film Development Corporation (NFDC) Full time

National Film Development Corporation of India, a Government of India Enterprise under the Ministry of Information and Broadcasting is the central agency established to encourage the good cinema movement in the country. The primary goal of the NFDC is to plan, promote and organize an integrated and efficient development of the Indian film industry and foster excellence in cinema. Over the years NFDC has provided a wide range of services essential to the growth of Indian cinema. The NFDC (and its predecessor the Film Finance Corporation) has so far funded / produced over 300 films. These films, in various Indian languages, have been widely acclaimed and have won many national and international awards. The corporation invites application for the post of Junior Programmer – Films & OTT Programming with the following job details. Desirable: Proven track record with international collaborations and government initiatives. Strong networks, excellent communication and pitching skills, understanding of co-production models. Familiarity with platforms like Film Bazaar, Marché du Film, MIPTV, or Annecy tools, flexible for global travel Role Responsibilities: A. Strategic Marketing & Branding • Develop and implement a comprehensive global marketing strategy (digital + offline). • Define branding, positioning, and messaging strategies suited to international markets. • Lead the production of brochures, digital campaigns, newsletters, and presentation decks. B. Global Outreach & Industry Engagement • Identify and engage international studios, OTT platforms, broadcasters, AVGC firms, and film institutions for WAVES participation. • Coordinate roadshows and B2B meetings with support from Indian embassies and missions. • Liaise with partner festivals and trade bodies (e.g., Locarno, MIPCOM, Screen Australia, Annecy). C. Business Development • Onboard key industry stakeholders including content creators, buyers, distributors, and tech platforms. • Identify revenue-generating models (subscriptions, paid features, sponsorships, co-production funding). • Lead negotiation and execution of MoUs and international partnership agreements. D. Event Promotion & Delegation Management • Manage promotions for WAVES Bazaar activations in cities like Melbourne and Sydney. • Curate delegate lists, facilitate B2B match-making, and coordinate participation logistics. • Conceptualize and execute high-impact panels, roundtables, and networking events. E. Platform Development Support • Advise on portal features such as user experience, content tagging, and AI-enabled matchmaking tools. • Incorporate best practices from global content markets and digital marketplaces. Educational Qualification: Graduate/PG/MBA in Marketing, Media Management, or Business Administration Experience: 8 years in international media marketing or business development Experience in content marketplaces, film festivals, or AVGC sector Remuneration:- Consolidated pay of Rs. 60,000/- per month all inclusive. For more details please go through the NFDC Contractual Advertisement or refer careers page in the NFDC Website.

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