Head of Marketing

12 hours ago

New Delhi, India Page Executive Full time

Job Description· Location: Delhi / NCR· Reporting To: Chief Marketing Officer· Team Leadership: 15-20 direct/matrix reports· Stakeholder Engagement: Cross-functional collaboration with BU Heads, Sales, Category, HR, and senior leadership including MD/CEOWhat You'll Lead:* Brand Strategy & Identity: Define and refresh brand architecture, customer segmentation, and long-term positioning.* Integrated Marketing: Drive ATL, BTL, digital, and regional campaigns with a unified brand voice.* Creative & Content Excellence: Oversee creative development, agency partnerships, and in-house content teams.* BU Marketing Plans: Align marketing roadmaps with business unit goals, KPIs, and activation strategies.* Channel & Trade Marketing: Build feedback loops with channel partners and drive market share through targeted promotions.* Digital & PR: Lead digital storytelling, social media, and PR to build a premium brand presence.

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