Manager - Marketing @ Hyderabad
3 weeks ago
- We are seeking a strategic Marketing Manager to lead all non-digital marketing activities, including branding, promotional materials, sales tools, workshops, events, trade fairs. market & Customer insights, analytics, and driving impactful marketing initiatives.- Collaborate with the Digital Marketing team to drive business development and lead generation across all segments.
Key Tasks & Responsibilities
Non-Digital Marketing & Sales Support
- Lead branding, selling tools, promotional materials, and event management, including trade fairs, workshops, and exhibitions.- Coordinate with Sales for customer engagement initiatives and marketing collateral, selling tools.- Collaborate with apex trade bodies and associations to drive engagement through webinars, meetings, and promotional campaigns.- Organize physical seminars for Cylinder franchisee prospects and webinars for industrial suspects.- Facilitate and drive the Customer & Retail Excellence Communities (CEC & REC) to enhance sales performance and market outreach.
Market Insights & Analytics
- Conduct periodic reports and analytics on customer engagement, NPS, and market trends.- Work closely with Sales and desk research teams to build and utilize customer databases for targeted marketing campaigns.
Collaboration with Digital Marketing
- Support digital campaigns by providing content, themes, and campaign insights, ensuring alignment with overall marketing objectives.- Measure and enhance campaign performance using the build-learn-measure approach to drive higher lead generation.- Coordinate digital customer engagement activities in partnership with the Digital Marketing team.
Qualification
- MBA in Marketing preferred; an engineering background is a plus.- Experience: 7-8 years in a similar role within a retail business with a dealer/distributor network.- Strong working knowledge of Digital Marketing.
Key Competencies
- Strong people management, communication, and presentation skills.- Logical, analytical, and strategic thinker.- Self-driven with the ability to lead and implement initiatives effectively.
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