Marketing Strategy VP

2 days ago

Delhi Division, India MNS Credit Management Group Private Limited Full time

MNS Credit Management Group is a leading and rapidly growing agency in the domain of soft Debt Recovery and Business Information Reports. Established in 1996 and headquartered in New Delhi, India, the company has over two decades of experience in providing professional and organized services in domestic and international debt collection, business information services, first party collection of accounts receivables, business advisory services, and legal & paralegal services. Catering to a diverse clientele including small to large enterprises across various sectors, MNS has a dynamic workforce of > 150 employees, driving its vision of delivering comprehensive credit management solutions globally.We are looking for a VP, Marketing who will own the GTM engine end-to-end—design ICPs and strategy, run multi-channel demand generation (ABM + inbound + performance), standardize lifecycle journeys with Sales/BDR, and build the analytics stack that ties every rupee to revenue. As a player-coach, you’ll set targets, manage budget, and build the marketing org (demand gen, product marketing, brand/content, marketing ops) while staying hands-on to prove channels and scale repeatable growth. Key ResponsibilitiesGTM & Strategy: Define ICPs/segments, value propositions, annual growth plan, channel mix, and budget tied to revenue targets; align with Leadership on quarterly goals.Demand Generation & ABM: Run multi-touch ABM for top accounts (insurers, NBFCs, exporters, conglomerates); orchestrate LinkedIn, email, webinars, events, and retargeting.Performance & Inbound: Own paid search/social/display; lead SEO/content pillars (BIR, KYB, credit risk); launch high-convert landing pages and calculators (e.G., BIR sample, LEI renewal, Debt Recovery Services).Lifecycle & Sales Alignment: Design scoring, routing, and nurture journeys; set & enforce BDR SLAs (speed-to-lead, MQL→SQL); deliver sales enablement (decks, case studies, battlecards).Analytics & Ops: Build a single source of truth (GA4 + CRM + ad platforms + call/product analytics); run A/B tests; manage attribution, forecasting, and weekly growth reviews.Brand & Partnerships: Drive thought leadership; plan event calendar andco-marketing with TCIs/ECAs/fintech/LEI partners; measure ROI.Team & Vendors: Hire, coach, and performance-manage a lean team (Perf Mktg, Content/SEO, Marketing Ops; later PMM); managecreative/PR/SEO agencies and martech vendors.QualificationsExperience: 10–15+ years in B2B growth/demand gen for fintech/data/BFSI (India) with owned pipeline targets and measurable revenue impact.Channel Mastery: Proven ABM + inbound playbook; strong SEO/content and paid acquisition execution at scale.Revenue Ops: Hands-on with lead scoring/routing, lifecycle automation, attribution modeling, and funnel diagnostics.Tools: HubSpot/Salesforce (or equivalent CRM/MA), GA4/Tag Manager, LinkedIn Ads/Google Ads, Semrush/Ahrefs; Collaboration & Communication: Tight alignment with Sales/BDR; crisp storytelling, exec-ready reporting, and stakeholder management.Domain Plus (nice-to-have): Familiarity with trade credit insurance, collections, credit bureaus; Experience with PLG/self-serve motions and BFSI events.

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