Paid Media Boss – Scaling D2C with Ads

1 week ago

Kolkata, West Bengal, India Gaumina Pvt Ltd Full time

If you've ever looked at a £50K/month ad budget and thought: "I can double that ROAS," we want to talk.

We're hiring a Paid Media Boss — someone who's built, optimised, and scaled Google Ads and Meta Ads campaigns for fast-growing D2C (Direct-to-Consumer) brands. Not someone who manages ads — someone who owns the outcome.

What You'll Be Doing
  • Own and scale paid acquisition across Google (Search, Shopping, YouTube) and Meta (Facebook, Instagram)
  • Build full-funnel strategies — from cold awareness to high-intent retargeting and retention
  • Test creatives, audience segments, hooks, copy, and landing pages — continuously
  • Collaborate with design, CRO, email, and analytics teams to drive conversion
  • Build reports, track CAC, LTV, ROAS, MER — and act on insights
  • Manage (or build) a small media buying team — or fly solo like a pro
  • Work directly with founders or senior stakeholders and advise on budget and channel mix
You Might Be Perfect If…
  • You've scaled D2C campaigns and understand how to turn clicks into customers profitably
  • You speak fluent ROAS, AOV, CAC, LTV, MER
  • You've worked with budgets ranging from £10K–£500K/month — and made every penny count
  • You've run campaigns inside Meta Ads Manager and Google Ads more hours than you'd like to admit
  • You love testing, tracking, tweaking — and winning
  • Bonus: You've used Shopify, Klaviyo, GA4, Triple Whale, Northbeam or similar tools
What You'll Get
  • Ownership over a core growth engine — not just a dashboard
  • Remote-first or hybrid flexibility
  • Competitive base + performance bonuses
  • Real influence — from strategy to creative to spend
  • A fast-moving, low-ego, results-driven team that backs your decisions

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