Growth Product Manager– SEO

2 weeks ago

Bengaluru, Karnataka, India GrowthX Full time
About GrowthX GrowthX is a membership club for leaders & founders. Our members are from Google, Amazon, Razorpay, Airbnb, CRED, Paytm, Zerodha, Swiggy- you name a startup and they'll most likely be part of GrowthX.

The GrowthX membership gives 3 things- one, structured learning taught by top leaders in the country, second, a curated social media platform that becomes their safe space to soundboard about anything, & third, orbit changing outcomes- whether it's cracking interviews, getting promoted or hiring their own teams.

GrowthX is a profitable company, and is also backed by the largest seed round in the world with 212 angel investors. Our founders were leaders from Razorpay & CRED and the team is a diverse team ex-founders, growth leaders, PHD researchers, game designers, & artists.
Role Overview: We are seeking a skilled B2C Product Manager with advanced SEO expertise to drive organic growth for large-scale consumer-facing products. This role is ideal for someone who thrives in building and scaling web or app products, implementing product-led SEO strategies, and managing both technical and business aspects of growth.

This role requires at least 5 years of experience as a Product Manager and at least one instance of managing traffic exceeding 1M+ monthly visits.
What will you do ?
  1. Own Large-Scale Consumer Products
    • Manage high-traffic web or app products (1M+ monthly visits).
    • Design user-focused features that engage and scale the platform.
  2. Drive SEO as the Primary Growth Engine
    • Designing and optimizing product features to attract organic traffic.
    • Ensuring consistent traffic growth even when algorithms change.
  3. Scale Products from Early to Mature Stages
    • Taking a product from minimal traffic or MVP stage to a well-established platform.
    • Managing complex roadmap planning and feature prioritization for growth.
  4. Execute Advanced SEO Strategies
    • Oversee site architecture, page speed, mobile optimization, and structured data.
    • Lead on-page and off-page SEO strategies, including content optimization and link building.
  5. Build and Optimize SEO Tools and Frameworks
    • Rolling out site sections, widgets, or interactive tools that generate organic backlinks and user engagement.
What are we Looking For?
  1. Product Management Expertise
    • Strong skills in roadmap planning, feature prioritization, data-driven decision-making, user journey optimization.
    • Ability to define clear success metrics (like monthly active users, conversions, SEO-driven traffic).
  2. SEO Mastery
    • Technical SEO: site architecture, page speed, schema markup, indexing strategies.
    • Content SEO: keyword research, content gap analysis, on-page optimization.
    • Backlinking at scale: product-led initiatives for link-building and brand reach.
    • Experience building or enhancing SEO "magnets" (tools, resources, sections) that attract and retain traffic.
  3. Programmatic and Scalable Growth Strategies
    • Experience with large data sets, structured content, automation, or dynamic landing pages.
    • Familiarity with A/B testing for high-impact SEO changes.
    • Strong understanding of scaling web presence for both desktop and mobile, possibly across multiple regions.
  4. Technical Collaboration
    • Partner with development teams for API integrations, performance optimization, and front-end enhancements.
    • Ability to conduct product experiments that hinge on engineering feasibility.
  5. B2C & Web-Heavy Product Experience
    • Managing products that rely heavily on consumer interaction and user growth.
    • Familiarity with marketplace or platform models
  6. Industry Expertise
    • Prior experience managing consumer-facing products reliant on organic growth.
    • Familiarity with marketplace or platform business models is a plus.
Good to have:
  1. 5+ years of product management experience (B2C focus)
  2. Background in scaling large-scale platforms in industries like job portals, marketplaces, or AI-led SEO initiatives.
  3. Exposure to advanced SEO tools or technologies.
  4. Familiarity with global traffic scaling across multiple regions and devices (desktop & mobile).
  5. Bonus: Experience with programmatic SEO, advanced A/B testing frameworks, and innovative growth mechanisms.
Culture fitment
  • You understand pros and cons of a small team You know what you're getting into, and the prospect of joining a small and growing team excites you.You want ownership over your work and can function independently.
  • You want more responsibility and accountability doesn't scare you. You want to drive impact in your particular area of expertise on the product.
  • You understand the startup mindset.You are comfortable with uncertainty and remain adaptable in what you do. You seek to build quick iterations and learn fast. You're used to being scrappy and can function in a way that is nimble and resourceful.
  • You seek growth.
  • You've effectively worked on small and close-knit teams. You're comfortable having little support structure but know what it looks like and feel empowered to build it.
  • You're motivated by impact and the opportunity to create something new. You care about what you build and want to create with efficiency.
  • You're user-driven in what you do. You're comfortable and eager to meet customers and want to develop an empathetic understanding of their problems to ensure we're building the right solutions.

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