Ecommerce Manager

4 weeks ago

Mumbai, Maharashtra, India Reliance Brands Limited Full time

Overview:

The Ecommerce Manager will lead the digital commerce strategy, operations, and growth for the brand across its D2C platform and selected luxury marketplaces. The role requires a strong blend of commercial acumen, aesthetic sensitivity, and technical know-how to optimize the online luxury experience while driving traffic, conversions, and revenue. The ideal candidate will possess a deep understanding of luxury consumer behavior and brand presentation in a digital space.

Key Responsibilities:


• Develop and manage the end-to-end ecommerce strategy including platform management, digital merchandising, and online brand experience.


• Lead the day-to-day operations of the ecommerce store—product listings, inventory sync, pricing, promotions, and content alignment.


• Oversee order processing, fulfillment, returns, and customer service coordination to ensure a seamless post-purchase experience.


• Analyze sales data, customer insights, and digital performance metrics to inform product, marketing, and UX decisions.


• Collaborate with design and marketing teams to ensure seasonal content, campaigns, and product drops are well-integrated into the ecommerce calendar.


• Optimize site performance including navigation, speed, mobile responsiveness, and conversion pathways.


• Manage third-party integrations such as payment gateways, shipping platforms, and CRM tools.


• Build relationships with luxury online marketplaces and manage product onboarding, pricing, and visibility.


• Drive online revenue growth while preserving the brand's couture positioning and exclusive appeal.


• Stay updated with ecommerce trends, tools, and luxury consumer behavior to continuously enhance the digital journey.

Profile Requirements:


• Proven ability to manage ecommerce platforms and backend systems.


• Strong analytical skills and experience with tools such as Google Analytics, Meta Business Suite, or Shopify Analytics.


• Understanding of luxury branding, visual merchandising, and digital storytelling.


• Excellent coordination and project management skills across cross-functional teams.


• Experience working with logistics, customer care, and IT teams for ecommerce fulfillment and performance.


• Bachelor's or Master's degree in E-commerce, Fashion Management, Marketing, or a related field.

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