Head of Marketing

4 hours ago

Mumbai, India FINVASIA Full time

Head of Marketing & Branding Role Overview The Head of Marketing & Branding will lead all marketing, communication, and brand-building activities for Blockmaze. The role requires ownership of both strategy and execution across digital marketing, brand development, product launches, and online/offline campaigns. He will be responsible to build a high performance marketing team from scratch and will negotiate with agencies and vendors to build a complete marketing engine for the brand. Key Responsibilities - Develop and own the overall marketing and brand strategy. - Build Blockmaze’s brand identity and communication guidelines. - Plan and execute digital marketing campaigns across all channels. - Manage performance marketing, content, creative, and social media. - Oversee website content, product announcements, and marketing materials. - Plan go-to-market campaigns for new products and features. - Manage PR, media relations, and external agencies. - Lead event marketing, partnerships, and industry participation. - Monitor marketing metrics and own brand/marketing KPIs. - Manage and grow a small internal marketing team. Requirements - 15–20 years of marketing and branding experience. - Experience in fintech, financial services, technology, or blockchain. - Strong understanding of both brand and performance marketing. - Proven ability to lead campaigns end-to-end. - Excellent communication, creative judgment, and leadership skills. - Ability to manage external agencies and internal teams. Nice-to-Have - Experience in crypto/blockchain marketing. - Experience working with compliance-led communication.

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