Assistant Manager

The CoinDCX Journey: Building Tomorrow, Today

At CoinDCX, we believe ‘CHANGE STARTS TOGETHER’. You are the driving force that will help us make Web3 accessible to all. In the last six years, we have skyrocketed from being India’s first crypto unicorn to carrying a community of over 125 million with us. To continue maximising the adoption and acceleration of Web3, we are now focused on developing cutting-edge products, addressing accessibility and security challenges, and bridging the gap between people and Web3 technologies.

While we go ahead and keep dominating the Web3 world, we would like to HODL you on our team Join our team of passionate innovators who are breaking barriers and building the future of Web3. Together, we will make the complex simple, the inaccessible accessible, and the impossible possible. Boost your innovation to an ALL TIME HIGH with us

Inside CoinDCX’s Marketing Team:

Our Marketing team drives brand awareness and user engagement through creative campaigns and strategic initiatives. We’re passionate about building a strong brand presence in the competitive blockchain space. If you’re a marketer who loves pushing creative boundaries, join us in making CoinDCX a leader in the Web3 world.

You need to be a HODLer of these:

• 3-4 years of hands-on experience managing YouTube channels (brand or creator-led).
• Strong understanding of YouTube content formats across long-form & shorts
• Proficiency in YouTube Studio, analytics dashboards, and audience development best practices.
• Sharp eye for content – knows what makes a video clickable, watchable, and shareable.
• Strong organizational and executional skills – can independently manage complex workflows and tight timelines.
• Bonus: Experience in finance, fintech, trading, or working with content creators in these domains.

You will be mining through these tasks:

Channel Ownership & Strategy

• Manage end-to-end programming and performance of the CoinDCX – India Ka Crypto Coach YouTube channel.
• Define and maintain an effective content calendar covering all funnel stages – from Live Trading to Podcasts to How-To walkthroughs.
• Monitor YouTube trends, algorithm shifts, and format innovations (Long-form, Shorts, Community) to evolve our content and distribution strategy.
• Use platform insights and competitive tracking to recommend optimizations that drive subscriber growth, engagement, and conversions.

Content Execution & Coordination

• Coordinate with internal teams (brand, product, compliance, creative) and external stakeholders (editors, creators) to ensure timely rollout of planned videos.
• Maintain content hygiene across uploads – from YouTube seo, thumbnails, tags, and titles to playlisting and content scheduling.
• Ensure all content is optimized for performance and adheres to brand tone, compliance, and platform guidelines.

Analytics & Reporting

• Own weekly and monthly reporting of channel performance – watch time, views, CTR, subscriber growth, retention, etc.
• Provide data-backed insights to inform creative and strategic decisions.
• Set up a system of continuous improvement through performance analysis and testing of formats, titles, thumbnails, and CTAs.

Are you the one? Our missing block:

• You are knowledge-hungry when it comes to VDA and Web3, always eager to dive deeper and stay ahead in this evolving space.
• The world of Web3 and VDA excites you, fueling your curiosity and driving you to explore new opportunities within this dynamic landscape.
• You act like an owner, constantly striving for excellence, impact, and tangible results in everything you do.
• You embrace a ‘We over Me’ mindset, growing individually while fostering the growth of those around you.
• Change is your catalyst, igniting your passion to build and innovate.
• You think outside the box, unbound by limitations or doubt, always pushing the boundaries of what’s possible.

Perks That Empower You:

Our benefits are designed to make a lasting impact on your life, giving you the freedom to create a work-life balance that truly suits you.

• Design Your Own Benefit: Tailor your perk package to fit your unique needs. Whether you’re eyeing a new gadget or welcoming a furry friend into your life, our flexible benefits ensure that you can prioritize what matters most to you.
• Unlimited Wellness Leaves: We believe in the power of well-being. Take the time you need to recharge, knowing that your health is our priority. With unlimited wellness leaves, you can return refreshed, ready to build and grow.
• Mental Wellness Support: Your mental health is as important as your professional growth. Benefit from access to health experts, free counseling sessions, monthly wellness workshops, and regular team outings, all designed to help you stay balanced and connected.
• Bi-Weekly Learning Sessions: These sessions are more than just updates—they’re opportunities to fuel your growth. Stay ahead with the latest industry knowledge, sharpen your skills, and accelerate your career in an ever-evolving landscape.