Influencer Marketing Executive

2 weeks ago

Delhi, Delhi, India GoPromoto Full time

GoPromoto is one of the fastest growing companies in India in past years capturing all marketing-related works from influencer marketing, ATL, and BTL to media buying from ideation to execution in different sectors of clients ranging from Amazon to Meesho, Hero Moto Corp to Mankind Pharma brands, and Rebel Food to Chaayos to name a few. We are active in over 15 countries including India, US, Australia, UK, Singapore etc, across different platforms.

We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you

Requirements:

  • Finding and verifying creators from YouTube, Instagram, Celebrities, KOL, etc. for different brands
  • Be the owner of core business processes that form the backbone of GoPromoto's operations. These processes will span easy filtration for creators based on various filters, like city, category, platform, pricing, historical data, audiences, rating, etc.;
  • Build strong relationships with necessary stakeholders, both internal & external.
  • Negotiating and closing with influencers for their price rates for brand campaigns.
  • Updating price rates for creators internally every month.
  • Research and identify key influencers, bloggers, and online media in designated verticals; 
  • To understand the client's mindset and their influencer requirements

Responsibilities:

  • End-to-end negotiation with influencers
  • Understanding social media trends and researching the top creators in the industry
  • End-to-end coordination with influencers and closing them on their lowest prices
  • Analyzing all influencer data and making informed recommendations
  • Daily reporting and discussions with the internal team and business team on requirements
  • Ability to negotiate, including monetary deals
  • Knowledge of the influencer marketing and management industry is a must-have
  • Spontaneity, problem-solving, and multitasking
  • Impeccable verbal and written communication skills
  • Creative bend of mind and shouldn't be afraid to think outside the box
  • Excellent interpersonal and relationship-building skills

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