Adobe Target Business Consultant

23 hours ago

New Delhi, India Impetus Career Consultants Full time

Your work profile: As a Consultant in our DCM:AMC Team you’ll build and nurture positive working relationships with teams and clients with the intention to exceed client expectations: - Desired qualifications:  2+ and 5+ years of experience in working Adobe Target as a business analyst/ business consultant  Conduct discovery workshops to understand personalization use cases, user journeys.  Create optimization roadmap: mapping business objectives and use cases to Target capabilities  Ability to recommend new personalization and optimization use cases and relevant metrics, and translate these to Adobe Target Test planning: Wireframing, designing, planning the implementation for tests  Hands on experience in planning and configuring Adobe Target activities, as well as analyzing and reporting test results.  Enablement of business users on best practices for Adobe Target Skills Required:  Hands on experience in Adobe Target is a must – including Form-Based Experience Composer, VEC, creating different Target activities like A/B Activity, MVT, XT activities etc., setting up audiences in Target, conducting activity QA, analyzing and reporting test results etc.  Hands on experience in setting up different types of campaigns as well as KPI’s based on customer needs  Understand concepts of HTML, Javascript, CSS  Knowledge of statistical concepts, data analysis  Familiarity with personalization and optimization needs of at least 1 industry (Financial Services, retail, Manufacturing etc.)  Should have good communication skills and have handled client interaction Ability to analyze complex personalization problems and find data driven solutions Location and way of working

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