Digital Marketing Strategy Lead

7 days ago

Mysuru, India Aptita Full time

Client delivery lead 4+ years plus exp 2 years in team management Minimum 5 people handled CTC - up to 15lpa Notice - immediate to 30days Timings - 7pm to 4 am Criteria - expert of programmatic can be demand or can be supply Or expert of search and social any expert will do Good communication Role OverviewWe are looking for an experienced Digital Media Specialist with expertise in either Programmatic (Demand- or Supply-side) or Search & Social Advertising. The ideal candidate should have strong platform knowledge, analytical ability, and excellent communication skills to work closely with global stakeholders and deliver high-quality campaign execution.Key ResponsibilitiesIf Programmatic (Demand or Supply):Manage end-to-end programmatic campaigns across DSPs/SSPs such as DV360, The Trade Desk, Xandr, Amazon, or similar.Handle campaign setup, trafficking, QA, optimization, pacing, and reporting.Work across audience targeting, inventory management, bidding strategies, and attribution.Troubleshoot delivery issues, tag problems, and platform discrepancies.Collaborate with internal teams to ensure high-quality execution and adherence to client KPIs.If Search & Social:Execute and optimize paid search and social campaigns across platforms such as Google Ads, Meta, LinkedIn, and others.Perform keyword research, ad copy creation, audience segmentation, and bid optimization.Track performance metrics and deliver actionable insights to improve ROI.Ensure all campaigns follow best practices and brand guidelines.General Responsibilities (Applicable to All Tracks)Maintain high accuracy in campaign setup, QA, and delivery.Communicate effectively with global teams and clients.Generate performance reports and insights with clear recommendations.Stay updated on platform changes, industry trends, and emerging technologies.Contribute to process improvement and operational efficiency.Required Skills & Experience2–6 years of hands-on experience in Programmatic, Search, or Social media buying.Strong knowledge of relevant ad platforms and analytics tools.Excellent communication, stakeholder management, and documentation skills.Strong analytical mindset with ability to interpret data and optimize campaigns.Experience working in a global delivery or agency environment is a plus.Preferred QualificationsCertifications in Google Ads, Meta Blueprint, DV360, or TTD (optional but preferred).Experience with ad-serving tools (e.G., CM360, IAS, MOAT) is an advantage.Understanding of tags, pixels, brand safety, and attribution models.

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