Digital Marketing Associate

**Key Roles and Responsibilities**:
**1. Strategic Digital Marketing Planning**
- Design and implement comprehensive digital marketing strategies tailored to the healthcare sector.
- Align marketing objectives with patient acquisition, service promotion, and reputation management.
- Allocate and optimize marketing budgets for ROI across digital channels.

**2. Content and Media Campaign Development**

**Plan, script, and oversee production of**:

- Doctor video testimonials: Highlight clinical excellence and trust.
- Patient/hospital service testimonials: Promote service quality and patient satisfaction.
- Short-form video bites for social media: Health tips, doctor interviews, surgical procedures (within privacy laws).
- Podcast episodes featuring hospital doctors: Promote expertise and reach targeted health-conscious audiences.

**3. Social Media and Video Marketing**
- Strategize, schedule, and post branded content across Facebook, Instagram, LinkedIn, YouTube, and Twitter.
- Promote video content (testimonials, podcast snippets, short reels) for patient engagement and service visibility.
- Utilize YouTube SEO and shorts to improve discoverability.

**4. Website and SEO Management**
- Manage hospital website content, ensuring accurate service listings and rich media integration (video, audio).
- Execute SEO best practices to increase organic visibility of doctors’ profiles, services, and content.

**5. Paid Advertising and Lead Generation**
- Run targeted campaigns on Google Ads, Meta Ads, and YouTube Ads for:

- Specific hospital services (e.g., cardiac check-ups, maternity care).
- Event promotions (health camps, webinars, live podcasts).
- Generate and track qualified patient leads using CRM tools.

**6. Podcast Management and Promotion**
- Develop podcast strategy: Topic selection, doctor scheduling, recording, and editing.
- Distribute podcasts on Spotify, Apple Podcasts, YouTube, and hospital platforms.

**7. Reputation and Brand Management**
- Monitor online reviews and patient feedback across platforms (Google, Practo, Facebook, etc).
- Proactively manage the hospital’s brand voice and visual identity across digital platforms.
- Collaborate with doctors and patients for genuine testimonial content that aligns with branding goals.
- Segment and nurture patient databases based on interests and services used.

**9. Analytics and Reporting**
- Track KPIs across digital campaigns: traffic, leads, engagement, video views, and conversions.
- Use insights to optimize campaigns and content formats (e.g., which doctor testimonials drive more appointments).

**10. Team Collaboration and Branding Compliance**
- Coordinate with:

- Doctors and clinical departments for participation in media content.
- Legal and compliance teams to ensure privacy (HIPAA/MCI) in patient or testimonial content.
- Creative and production teams for content creation and branding alignment.

**Education**:
1. **Bachelor’s Degree (Minimum). Master Degree (preferred)**
- **Marketing, Communications, Business Administration**, or a related field.
- Alternatively, degrees in **Healthcare Administration**, **Public Health**, or **Health Communication** with relevant marketing coursework.
- Certifications in digital marketing or healthcare marketing.

**Skills**:
**1. Digital Marketing Skills**
- **SEO (Search Engine Optimization)**: Optimize hospital website content to improve organic search rankings.
- **SEM (Search Engine Marketing)**: Managing paid ad campaigns (Google Ads, Bing Ads).
- **Social Media Marketing**: Creating and managing campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, and healthcare-focused communities.
- **Content Marketing**: Developing blogs, newsletters, patient education materials, videos, and other content tailored for patients and healthcare providers.
- **Analytics & Reporting**: Using tools like Google Analytics, social media insights, and CRM software to track and analyze campaign performance.
- **Marketing Automation**: Familiarity with CRM and marketing automation platforms like HubSpot, Salesforce.

**2. Branding and Communication Skills**
- **Brand Management**: Maintaining consistent hospital brand voice and messaging across all channels.
- **Reputation Management**: Monitoring and responding to patient reviews, online ratings, and public feedback.
- **Crisis Communication**: Skills in managing communication during healthcare emergencies or public health crises.
- **Storytelling**: Ability to craft compelling patient stories and hospital success narratives.
- **Graphic Design Basics**: Knowledge of design tools (e.g., Canva, Adobe Creative Suite) to create visual content.

**3. Healthcare Industry Knowledge**
- Understanding of **healthcare regulations** (HIPAA compliance for marketing materials).
- Familiarity with **patient privacy laws** and ethical considerations.
- Awareness of **medical terminology** and healthcare services offered by the hospital.
- Experience working with medic