Campaign Manager

1 week ago

Industrial Area, India HCLTech Full time

Develop and execute targeted marketing campaigns to engage and influence key accounts in Europe and North America for the Global Mobility vertical. - Collaborate closely with account managers to identify target accounts, map personas, undertake content audits, create customized marketing programs to drive awareness, cross-sell and upsell, generate opportunities and accelerate the sales cycle. - Understanding about ABM, activating various ABM channels, devising strategies, reporting and analyzing for the effectiveness of the ABM program. - Work with HCLTech’s internal marketing team to build collaterals, social media banners, invite mailers, client testimonials, offshore branding and other marketing assets as required and check for brand compliance. - Collaborate with HCLTech’s digital team to build an effective digital marketing strategy for the vertical's overall ABM/marketing strategy. - Oversee and manage client visits at our campus in Noida and other locations as and when required. - Engage with procurement, legal, finance, and admin to onboard vendors, contract signing and to ensure timely payment. - Collaborate with the inside sales team, manage the reporting and tracking of leads across all marketing channels. - Operations management on various activities. - Prepare weekly, monthly and quarterly reports. - Plan and execute integrated campaigns across digital, events, content and partner channels. - Complete all assigned tasks and assist with day-to-day operations. - Create compelling content (e.G., whitepapers, case studies, webinars) tailored to mobility decision-makers. - Monitor campaign performance and provide actionable insights to improve ROI. - Stay current with global mobility trends, competitor activity, and customer needs.

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