Marketing Professional

6 days ago

Bharatpur, India Miimansa Full time

We are looking for a Marketing Professional who can create high-impact marketing collateral (brochures, case studies, white papers) and lead generation efforts targeted at B2B audiences in healthcare / life-sciences / clinical research domains. The person will work closely with product, sales, and domain experts to translate technical and clinical value into marketing content that resonates with decision-makers (e.g. hospitals, CROs, pharma / biotech firms, research orgs).Key ResponsibilitiesMarketing Collateral & Content CreationCreate product brochures, white papers, data sheets, case studies, pitch decks — explaining complex health-tech / AI / clinical-data solutions in clear, persuasive language.Translate technical/clinical or research-oriented content into business-oriented benefits (outcomes, ROI, efficiencies, compliance, quality).Work with design tools or designers to produce visually appealing and brand-consistent materials.Develop website content, blog posts, newsletters, and thought-leadership pieces positioning Miimansa as a trusted HealthTech partner.B2B Lead Generation & Demand GenerationIdentify potential B2B customers — healthcare providers, CROs, pharma/biotech companies, research institutes, hospitals, labs.Plan and implement outreach campaigns (e.g. , email marketing, industry-specific digital channels) to generate qualified leads (MQLs / SQLs).Collaborate with sales team to nurture leads, support proposals, and prepare client-facing presentation / pitch decks.Use data and analytics (e.g. campaign metrics, lead conversion rates) to measure success and refine strategies.Thought Leadership & Market EducationDevelop white papers, case studies, and educational content to communicate domain knowledge (clinical research, regulatory aspects, AI in healthtech) to prospective clients.Plan and support webinars, virtual events, or workshops — to showcase Miimansa’s solutions and build credibility in the healthcare / research community.Monitor industry trends, competitor offerings and regulatory developments — feed insights back into content and positioning strategy.Required Skills & QualificationsStrong written and verbal communication skills, excellent copywriting — able to simplify complex technical / clinical content into compelling business-oriented messaging.Understanding of B2B marketing, especially in SaaS / HealthTech / Life Sciences / Clinical Research — ability to address business-stakeholders (hospitals, labs, CROs, pharma).Prior experience creating marketing collateral such as brochures, white papers, case studies, pitch-decks, and digital content (web, blogs, newsletters).Familiarity with lead generation techniques — email marketing, or other professional outreach, digital campaigns, and CRM/automation tools (if available).Ability to work with cross-functional teams (product, sales, clinical experts) and translate technical/clinical value into business value.Good project management, attention to detail; ability to manage multiple deliverables, meet deadlines, and adapt quickly.

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