Assistant Growth Manager

4 weeks ago

Mumbai, Maharashtra, India mCaffeine Full time

About us/Company overview:

mCaffeine is India's 1st caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender. It's about you. You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle. You are Bold, Young and Confident.

Come, join the pack

Position Overview:

We are seeking a passionate Assistant Growth Manager with 2-3 years of experience in ecommerce or direct-to-consumer (D2C) companies. The ideal candidate will drive our company's growth through strategic customer acquisition and retention efforts, manage multiple sales channels, and optimize digital marketing campaigns.

Responsibilities:

  • Develop and execute strategies to drive customer acquisition and retention, focusing on ROI and growth metrics.
  • Manage and optimize multiple sales channels (e.g., online platforms, retail partnerships) to maximize revenue and market penetration.
  • Utilize data-driven insights to enhance customer experience and increase conversion rates.
  • Collaborate with cross-functional teams including Marketing, Product Development, and Operations to align growth initiatives with overall business objectives.
  • Lead digital marketing efforts across various channels (e.g., social media, email, paid search) to drive traffic and conversions.
  • Oversee ecommerce execution, including website optimization, product launches, and promotional campaigns.
  • Analyze market trends and competitor activities to identify opportunities for growth and differentiation.
  • Prepare regular reports and presentations on growth metrics, KPIs, and actionable insights for senior management.

Requirements:

  • Graduation in any field from tier 2&3 colleges.
  • Proven track record of 2-3 years in a growth-focused role within ecommerce or D2C sectors.
  • Strong understanding of customer acquisition and retention strategies.
  • Experience managing multiple sales channels and driving channel growth.
  • Proficiency in digital marketing tactics and tools, with a focus on performance marketing.
  • Excellent analytical skills and proficiency in data analysis tools (e.g., Google Analytics, CRM systems).
  • Ability to thrive in a fast-paced startup environment, with strong leadership and communication skills.

Social Media handles:

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Contact us:

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