Sr Performance Marketing Executive

3 weeks ago

Bikaner, Rajasthan, India Insomniacs Full time

Location: Andheri East, Mumbai

Company: https://insomniacs.in/

Roles & Responsibility -

● Plan, create, implement, and optimize paid media campaigns on Meta and

Google platforms, including Facebook Ads Manager, Instagram, Google Ads,

YouTube, and other relevant platforms.

● Develop comprehensive paid media strategies that align with business goals,

target audience insights, and industry best practices.

● Monitor and analyze campaign performance data using analytics tools,

making data-driven adjustments to improve key metrics.

● Collaborate with the creative team to develop impactful ad creatives, including

copy and visuals that resonate with the target audience and drive

engagement.

● Stay up-to-date with the latest trends, updates, and innovations in the Meta

and Google advertising landscapes, adjusting strategies accordingly.

● Manage advertising budgets, allocate resources effectively, and provide

regular budget tracking and reporting to stakeholders.

Qualifications:

● Proven 2-3 years of experience in managing paid media campaigns on Meta

(formerly Facebook) and Google platforms.

● Strong analytical skills with the ability to analyze campaign performance data

and extract actionable insights.

● Proficiency in using analytics and reporting tools, such as Google Analytics,

Facebook Ads Manager, and other relevant platforms.

● Knowledge of A/B testing methodologies and experience optimizing

campaigns for conversions.

● Creative mindset with the ability to develop compelling ad copy and visuals.

● Strong organizational skills and the ability to manage multiple campaigns

simultaneously.

● Familiarity with other digital advertising platforms and tools is a plus.

● Up-to-date knowledge of digital marketing trends, best practices, and industry

standards

● Ability to work effectively in a team environment and collaborate with

cross-functional teams

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