Marketing Manager – B2B Enterprise SaaS

3 weeks ago


Delhi, Delhi, India LiaPlus AI Full time

Key Responsibilities

1. B2B Demand Generation & Growth Marketing

  • Develop and execute targeted ABM (Account-Based Marketing) strategies to engage enterprise clients.
  • Drive MQL (Marketing Qualified Lead) growth through LinkedIn, paid ads, email automation, and webinars.
  • Optimize lead nurturing funnels to improve conversion rates from MQL to SQL.

2. Performance Marketing & SEO

  • Manage Google Ads, LinkedIn Ads, and programmatic campaigns to optimize cost-per-lead (CPL).
  • Own SEO strategy, including keyword research, content optimization, and link-building.

3. Content & Thought Leadership

  • Create compelling whitepapers, case studies, and industry reports to position LiaPlus AI as a category leader.
  • Develop executive-level content (articles, presentations, and email sequences) tailored for CTOs and CX leaders.

4. Product Positioning & Go-To-Market (GTM) Strategy

  • Craft value-driven messaging that resonates with enterprise buyers.
  • Work closely with the sales team to develop pitch decks, one-pagers, and battle cards.
  • Define and optimize pricing models, competitor positioning, and buyer personas.

5. Event & Partnership Marketing

  • Plan and execute industry conferences, roundtables, and enterprise networking events.
  • Build strategic partnerships with industry influencers and tech media for PR and brand exposure.

6. Data & Analytics

  • Track ROI on marketing spend and optimize campaigns for revenue impact.
  • Use Google Analytics, HubSpot, and LinkedIn Insights to measure customer engagement.


Requirements
  • 3-5 years of experience in B2B enterprise SaaS marketing (AI, CX, or automation experience is a plus).
  • Strong experience in LinkedIn Ads, Google Ads, ABM, and demand generation.
  • Proven track record in SEO, PPC, and content marketing.
  • Hands-on experience with CRM & automation tools (Zoho CRM, HubSpot, Marketo, Mailchimp, or similar).
  • Deep understanding of CTO/CIO buyer personas and enterprise sales cycles.
  • Exceptional storytelling, copywriting, and analytical skills.
  • Highly organized with project management skills.


Benefits
  • Competitive Salary (₹6-8 LPA + ESOPs)
  • Work in a high-growth, AI-driven startup disrupting customer support
  • Opportunity to shape the marketing strategy from the ground up
  • Exposure to global enterprise clients across Dubai, Australia, and South Africa




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