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SaaS Product Marketing Manager
4 weeks ago
Senior SaaS Product Marketing ManagerLocation:
RemoteExperience Required:
10+ YearsDepartment:
MarketingReports to:
VP of Product
About the Role:We are seeking an experienced
Senior SaaS Product Marketing Manager
to lead the go-to-market strategy, positioning, and messaging for our suite of SaaS products. This role requires a strategic thinker with a strong background in B2B SaaS marketing, exceptional communication skills, and a proven track record of driving product adoption and revenue growth.
Key Responsibilities:Go-to-Market (GTM) Strategy:Develop and execute comprehensive GTM strategies for new product launches, features, and updates.Positioning & Messaging:Craft compelling messaging and positioning that differentiates our products in the market, tailored for different personas and industries.Sales Enablement:Collaborate with sales teams to create effective sales tools, presentations, and training materials to support the sales cycle.Market & Competitive Analysis:Conduct thorough market research and competitor analysis to identify trends, customer needs, and opportunities for growth.Content Development:Create high-impact marketing content, including case studies, white papers, webinars, blog posts, and product collateral.Customer Advocacy:Build strong relationships with key customers to develop testimonials, case studies, and reference programs.Cross-functional Collaboration:Work closely with Product Management, Sales, Customer Success, and other teams to ensure product-market fit and alignment on business goals.Performance Metrics:Track, analyze, and report on the effectiveness of product marketing campaigns and initiatives, optimizing strategies based on data insights.
Qualifications:Experience:10+ years of experience in B2B SaaS product marketing, with a proven track record of successful product launches and revenue growth.Education:Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.Skills:Deep understanding of SaaS business models and product lifecycles.Strong storytelling and content creation abilities.Excellent project management and organizational skills.Data-driven mindset with experience in marketing analytics and tools.Proficiency in tools like HubSpot, Salesforce, Marketo, and Google Analytics.Soft Skills:Strong leadership and team collaboration skills.Exceptional communication and presentation skills.Ability to work in a fast-paced, dynamic environment.
Preferred Qualifications:Experience with
product-led growth (PLG)
strategies.Background in
enterprise SaaS
or
cloud-based
solutions.Knowledge of
AI-driven
marketing tools or
automation platforms .What We Offer:Competitive salary and performance bonuses.Flexible work environment with remote options.Professional development opportunities.Health, dental, and vision insurance.Generous PTO and parental leave policies.--Regards,
Nikhil Pawar ||
Linkedin✆8850759164nikhil.p@infojiniconsulting.comManager – Talent AcquisitionInfojini Consulting Private LimitedWebsite:
www.infojiniconsulting.com
