Head of Programming

15 hours ago

Jalandhar, India Mirchi Full time

KEY RESPONSIBLITIES:

  • Manage the soundscape of the station through appropriate creative and marketing interventions to Increase and maintain the listenership
  • Act as an interface between programming & sales team, thereby supporting the sales team by providing creative input in order to increase the overall ad spending by clients
  • Build brand Mirchi by ideating fresh programming initiatives – on air campaigns, programming led on-ground events & new properties to ensure brand differentiation & thus increase brand recall at station level
  • Invest time in local RJ’s to grow & develop them as local celebrities through strong networking, identifying best of local talent and ensure to bring the creative minds from the market on board with Mirchi
  • Build radio as a category for both listeners & advertisers
  • Identify right talent and invest time in developing them by frequent feedback on their performance
  • Monitor, coach and mentor team members on regular basis
  • Must have an eye to spot the local talent to fill up vacancies locally for jingles and channel promos as and when the need be
  • Relevant connections and established public relations within the film and music fraternity will be considered an added advantage


STAKEHOLDER MANAGEMENT:

  • Cluster Programming Head, Programming team & Sales team


SKILLS AND QUALIFICATIONS:

  • Graduation/Post Graduation (Any specialization) with 4 – 7 years of relevant experience
  • Must be well read in variety of areas and has to keep up with the latest events in the City/Country
  • Knowledge of local language is mandatory
  • Experience in Digital content conceptualization


PERSONAL ATTIRBUTES:

  • Passionate consumer of various Entertainment Formats (Films, Music, social media, Sports, etc.)
  • Digital savvy & well informed about the latest trends in sound & Music
  • Excellent communication skills
  • People Management

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