Head of Programming
21 hours ago
KEY RESPONSIBLITIES:
- Manage the soundscape of the station through appropriate creative and marketing interventions to Increase and maintain the listenership
- Act as an interface between programming & sales team, thereby supporting the sales team by providing creative input in order to increase the overall ad spending by clients
- Build brand Mirchi by ideating fresh programming initiatives – on air campaigns, programming led on-ground events & new properties to ensure brand differentiation & thus increase brand recall at station level
- Invest time in local RJ’s to grow & develop them as local celebrities through strong networking, identifying best of local talent and ensure to bring the creative minds from the market on board with Mirchi
- Build radio as a category for both listeners & advertisers
- Identify right talent and invest time in developing them by frequent feedback on their performance
- Monitor, coach and mentor team members on regular basis
- Must have an eye to spot the local talent to fill up vacancies locally for jingles and channel promos as and when the need be
- Relevant connections and established public relations within the film and music fraternity will be considered an added advantage
STAKEHOLDER MANAGEMENT:
- Cluster Programming Head, Programming team & Sales team
SKILLS AND QUALIFICATIONS:
- Graduation/Post Graduation (Any specialization) with 4 – 7 years of relevant experience
- Must be well read in variety of areas and has to keep up with the latest events in the City/Country
- Knowledge of local language is mandatory
- Experience in Digital content conceptualization
PERSONAL ATTIRBUTES:
- Passionate consumer of various Entertainment Formats (Films, Music, social media, Sports, etc.)
- Digital savvy & well informed about the latest trends in sound & Music
- Excellent communication skills
- People Management
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