Marketing analyst and executive

3 weeks ago

Palakkad, Kerala, India Axiever Full time

Job Description: Marketing Analyst & Executive

exp- 2 years or less than 2 years

remote opportunity

Position Overview

We are looking for a proactive Marketing professional who can manage the entire marketing cycle — from generating leads, running campaigns, and analyzing performance, to supporting sales with actionable insights. The ideal candidate should be both analytical and execution-driven, capable of turning market data into strategies while actively implementing campaigns that deliver measurable business growth.

Key Responsibilities

1. Lead Generation & Prospecting

  • Identify potential leads through digital campaigns, social media, email, events, and partnerships.
  • Research and qualify leads using CRM, , and industry databases.
  • Maintain a healthy pipeline of prospects and hand over qualified leads to the sales team.
  • Execute targeted campaigns (cold email, ads, events, content) to attract new customers.

2. Marketing Execution

  • Plan and implement campaigns across SEO, SEM, email, social media, paid ads, and offline channels.
  • Create engaging marketing content (posts, blogs, case studies, brochures, presentations).
  • Manage brand visibility across online and offline platforms.
  • Coordinate with design and product teams to create customer-centric messaging.

3. Marketing Analytics & Insights

  • Track lead sources, campaign ROI, customer acquisition cost, and conversion rates.
  • Generate weekly/monthly reports on campaign performance, lead funnel, and market trends.
  • Analyze competitor activities and industry developments to refine strategies.
  • Provide actionable insights for optimizing campaigns and improving sales outcomes.

4. Sales & Business Support

  • Align closely with the sales team to ensure smooth handover of leads.
  • Support pre-sales activities with presentations, case studies, and proposal inputs.
  • Nurture leads through personalized follow-ups and targeted communication.
  • Work on customer segmentation and profiling to identify cross-sell and upsell opportunities.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • Less than 2 years or 2 years of experience in lead generation, digital marketing, and campaign management.
  • Proficiency in CRM tools (Zoho, HubSpot, Salesforce, etc.).
  • Strong knowledge of digital marketing platforms (Google Ads, Ads, Facebook Ads, SEO tools).
  • Analytical mindset with skills in Excel, Google Analytics, or BI tools.
  • Excellent communication, presentation, and content writing skills.

Preferred Skills (Good to Have):

  • Experience in B2B / SaaS / ERP industry marketing.
  • Knowledge of marketing automation & drip campaigns.
  • Familiarity with Power BI/Tableau for data visualization.

Key Attributes:

  • Self-starter with ownership mentality.
  • Data-driven and result-oriented.
  • Strong balance between creativity and analytical thinking.
  • Team player with ability to support sales and management.

Position Details:

  • Job Title: Marketing Analyst & Executive
  • Location: [Remote]
  • Employment Type: Full-time

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