Business Analyst

5 days ago

Palakkad, Kerala, India rocks Full time ₹ 1,80,000 - ₹ 2,40,000 per year

Job Title: Business Analyst – Digital Marketing Agency

Job Role & Responsibilities:

As a Business Analyst in our Digital Marketing Agency, you will bridge the gap between clients, marketing teams, and management by analyzing business needs, identifying opportunities, and providing data-driven insights to improve campaigns and overall business growth.

Key Responsibilities:

  • Gather and document business requirements from clients and internal teams.
  • Analyze digital marketing campaign performance (SEO, SEM, social media, email, paid ads) to provide actionable insights.
  • Identify market trends, customer behaviors, and competitor strategies using analytics tools.
  • Collaborate with project managers, strategists, and creative teams to align campaigns with business goals.
  • Prepare business reports, dashboards, and performance presentations for clients and management.
  • Monitor KPIs, ROI, and budget utilization across marketing channels.
  • Suggest process improvements and automation opportunities to enhance efficiency.
  • Work closely with clients to understand their objectives and translate them into marketing strategies.

Required Skills:

  • Strong analytical and problem-solving skills.
  • Proficiency in tools like Google Analytics, Data Studio, Excel/Sheets, and CRM platforms.
  • Understanding of SEO, SEM, PPC, social media, and other digital marketing channels.
  • Excellent communication and documentation skills.
  • Ability to translate data into business recommendations.
  • Knowledge of project management and business process mapping.

Qualifications:

  • Bachelor's degree in Business Administration, Marketing, Economics, IT, or related field.
  • Prior experience as a Business Analyst or in digital marketing is preferred.
  • Certification in Business Analysis / Digital Marketing Analytics is a plus.

Whatsapp Number :

Job Types: Full-time, Permanent, Fresher, Internship

Contract length: 2 months

Pay: Up to ₹15,000.00 per month

Work Location: In person

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