Public Relations Consultant

4 weeks ago

Vijayawada, Andhra Pradesh, India El Sol Strategic Consultants Full time

Public Relations Consultant (Mumbai In-Office)

About ESSC

  • Our vision is to have an El Soul [team member] who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants' management and clients' Vision, Values and Goals
  • Follow ESSC's policies and good practices
  • Contribute to the growth of the company through role ownership and accountability

Core Responsibilities

Client & Media Relations

  • Liaise daily with clients and the media via telephone and email
  • Build strong relationships and networks with colleagues, clients, media, and marketing teams
  • Manage the PR aspect of a possible crisis
  • Manage client expectations and ensure 100% client retention
  • Provide clients with information about new promotional opportunities and PR campaign progress

Media Monitoring & Coverage

  • Monitor media (traditional and digital), including newspapers, magazines, journals, broadcasts, social media, podcasts, blogs, and newswires
  • Collate, analyse, and evaluate media coverage
  • Track newspapers, magazines, and websites for opportunities

Publicity & Campaign Management

  • Plan publicity strategies and campaigns
  • Strategize, enable execution, and create quarterly roadmaps
  • Prepare briefs, scripts, campaign taglines, and responses for interviews
  • Write and disseminate press releases, articles, and features to targeted media
  • Promote news stories and features ("selling in")
  • Write and produce presentations, in-house magazines, brochures, reports, and promotional materials
  • Document all campaigns, testimonials, and coverage
  • Design and manage publicity brochures, websites, and promotional videos when budgets are allocated

Event Management

  • Organize and manage press conferences, open days, exhibitions, tours, and visits
  • Attend and promote client events to media and PR platforms
  • Coordinate studio or location photography
  • Speak publicly at interviews, conferences, and presentations

Brand Development

  • Develop and foster relationships with brands and 3rd parties on behalf of ESSC
  • Develop quarterly and annual roadmaps in line with client business goals
  • Leverage partnerships, sponsorships, and advertising opportunities
  • Liaise with marketing team to create cross-channel strategies

Influencer & Thought Leadership Engagement

  • Build relationships with industry leaders to grow awareness
  • Keep abreast of emerging trends, technologies, and influencer activities
  • Conduct trend forecasting for clients and their industries

Research & Analysis

  • Commission and undertake market research
  • Research new business proposals and present to potential clients
  • Analyze industry trends affecting clients and recommend communication strategies

Team Contribution

  • Motivate the team and encourage a friendly, open work environment
  • Maintain a network of resources to deploy when needed
  • Ensure proper documentation across all initiatives

Location: Mumbai

In-Office, Full-Time role

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