Digital Marketing Specialist

1 day ago

Madurai, India ValueLabs Full time

Experience: 6-8 Years

Notice Period: Immediate to 1 week

Location: Hyderabad

Work Mode: 5 Days WFO


About the Role


Strong Expertise in Funnel Designing, Entry Point Identification, Aggregating from multiple entry points, KPI realisation, Funnel Metrics Analytics, etc


Responsibilities

  • Proficiency in GA4, Google Tag Manager, Looker Studio/PBI/Mix panel
  • Familiarity with A/B testing platforms like Optimizely / FeatureWisor / Google Optimize
  • Ability to assess, understand and design funnels for multiple entry points
  • Experience building clear, actionable dashboards
  • Understanding of IT/SaaS subscription models, ability to adapt to fast-paced environments
  • Ability to handle ambiguity and steer through
  • Should be able to lead a team of 3-4 junior analysts


Required Skills

  • Digital marketing
  • Google analytics
  • GA4
  • Google Tag Manager
  • Looker Studio


Preferred Skills

  • Experience with CRO Tools

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