Senior Marketing Manager

Greetings from Envecon Software We have an opening for the position of Senior Manager Marketing. Envecon Group stands as a global leader in enterprise software solutions, renowned for our dedication to excellence and innovation. As a CMMi level 3 certified organization, we have earned a reputation for our unwavering commitment to delivering projects on time and within budget for clients worldwide. With delivery centers strategically located in Mumbai, Bangalore and Noida, and sales offices spanning the globe. We have successfully executed over 300 projects across 50 countries. Our extensive reach covers regions such as Asia Pacific, Middle East, Africa, Europe, and America, solidifying our position as a trusted partner in enterprise software deployment. Through collaborations with industry giants like Microsoft, Oracle, and other global solution providers, we consistently provide best-in-class experiences across enterprise applications. Additionally, we excel in developing world-class products for ports and terminals, as well as offering top-notch billing solutions. Explore the depth of our expertise and solutions by visiting our website at / / Please find below the brief Job Description :- Summary : The Senior Manager of Marketing is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive new customer engagement, and increase sales. This role involves overseeing a marketing team, managing marketing campaigns, analysing market trends, and collaborating with cross-functional teams to achieve business objectives. Job Description : Develop and Implement Go-To-Market (GTM) Strategies: GTM Planning and Execution: Create and execute comprehensive GTM plans for products and services, including market research, competitive analysis, product positioning, and launch strategies. Performance Measurement: Track and analyze the performance of GTM initiatives, adjusting strategies as needed to optimize results and achieve business objectives. Focused Marketing Intelligence for Our Solutions: Industry-Specific Marketing: Conduct in-depth market research and analysis to gather actionable insights on our target sectors—Transport & Logistics, Aerospace & Defence, Specialised Manufacturing, Energy & Utilities. Geographical Targeting: Develop tailored marketing strategies for key regions such as India, Africa, the Mediterranean, Europe, North America, and Latin America to maximize reach and impact. Plan and Execute Participation in Events: Event Strategy and Management: Identify relevant industry events, plan and coordinate logistics, develop engaging collaterals, and conduct thorough post-event analysis to measure effectiveness and inform future participation. Plan and Execute Marketing Reach Outs: Multichannel Campaigns: Develop and implement targeted mail and social media campaigns, and organize webinars to engage with potential and existing customers, generate leads, and nurture relationships. Raise Company Profile with Increased Digital Footprint: Enhance Online Presence: Implement SEO strategies, develop compelling website content, and manage LinkedIn activities to increase the company's digital visibility and attract a broader audience. Development of Marketing Collateral: Create Comprehensive Marketing Materials: Design and produce a variety of marketing assets, including brochures, case studies, flyers, PowerPoint presentations, and product demo content, to effectively communicate our value propositions and solutions. Drive Lead Generation: Support Inside Sales Efforts: Collaborate closely with the inside sales team to align marketing strategies with sales goals, ensuring a seamless lead conversion process. Develop Lead Generation Strategies: Utilize cutting-edge marketing technologies and tools to create robust lead generation campaigns that attract and engage potential customers. Other Engagements: Strengthen Partner Relationships: Foster strong, collaborative relationships with principal OEM partners through regular social engagement, joint case studies, and task reviews to ensure mutual success. CRM and Reporting: Ensure accurate and timely updates to the CRM system, manage various management tasks, and produce detailed reports to provide insights and support decision-making processes. Key Expertise / Skills Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred). Experience in both services and product marketing. Proven Leadership role. Strong Go-To-Market ability Capability to work collaboratively in a fast-paced, dynamic environment. Functional Skills Potential to advance to a Marketing Director role. Expertise in lead generation, content creation (PR), and marketing intelligence. Proficient in market technology (MarTech) and marketing analytics Marketing Intelligence - Industry Trends Soft Skills Exceptional command of communication Strong Research and Development Skills Envecon Group is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply