Key Account Manager

4 weeks ago

Mumbai, Maharashtra, India Astral Adhesives Full time

Key Accountabilities/ Responsibilities:

  1. Financial:

Drive e-commerce sales performance and achieve revenue and cost to serve targets.

Develop and implement promotional plans and sales strategies tailored to each e-commerce platform to maximize sales and consumer reach.

Identify new business opportunities and growth potential within e-commerce channels and ensure proactive management of market trends.

  1. Customer:

Manage national-level e-commerce accounts and other key online retail platforms including a healthy mix of marketplace/grocery/ Q-com portals/

Enhance the online shopping experience by optimizing product content, pricing, and promotions to improve conversion rates.

Ensure consistent execution of brand strategies across all e-commerce platforms and maintain high standards of customer service and satisfaction.

  1. Process:

Monitor, track, and report on e-commerce sales performance, key performance indicators (KPIs), and ROI of promotional activities.

Leverage data analytics and insights to assess the effectiveness of initiatives, customer behavior, and category trends.

Conduct post-campaign evaluations to improve future promotions and inform key stakeholders of performance outcomes.

  1. People:

Work closely with supply chain and operations teams to ensure optimal stock availability and efficient product delivery to e-commerce partners.

Partner with finance to manage account hygiene, ensuring timely settlement of claims and half year reconciliation.

Collaborate with digital marketing teams to develop online promotional campaigns, SEO optimization, and consumer engagement strategies.

Key Deliverables:

Account Management: Build and sustain strong, collaborative relationships with key decision-makers at e-commerce retailers. Negotiate contracts, trade terms, and promotional agreements that drive profitable growth.

E-Commerce Strategy & Execution : Collaborate with marketing, category, and brand teams to ensure strong brand presence and optimized product listings across e-commerce platforms.

Lead the development of channel-specific strategies for product launches, digital marketing campaigns, and online merchandising.

Align e-commerce activities with the overall national sales and brand strategies to ensure consistency and efficiency.

Market Trends & Competitor Analysis : Stay up to date with market developments, emerging e-commerce trends, and competitors' activities.

Use market intelligence and data analysis to inform strategies and maintain a competitive advantage.

Experience (Type & Nature) :

  • 5-8 years of experience in key account management, e-commerce, or digital sales, preferably within the FMCG sector (Modern Trade Business)

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