Market Insights Analyst

4 weeks ago

Thiruvananthapuram, India Good Methods Global Inc Full time

Role Overview

As a Marketing Intelligence Analyst, you will work closely with the Sales and Marketing teams to drive data accuracy, consolidation, and analysis. Your insights will shape go-to-market strategies for new business acquisition, as well as cross-sell and upsell initiatives across CareStack’s suite of products and services. You will be the go-to person for turning complex data into clear, actionable intelligence that enables smarter decisions and measurable growth.


Key Responsibilities

  • Own and manage the cleanup, consolidation, and integrity of marketing and sales data across multiple sources.
  • Build and maintain reporting dashboards to track pipeline health, campaign performance, and revenue attribution.
  • Analyze customer and prospect data to generate insights for go-to-market planning, cross-sell, and upsell opportunities.
  • Partner with Sales and Marketing stakeholders to deliver data-driven recommendations for targeting, segmentation, and messaging.
  • Track and measure KPIs across the full funnel: from lead generation to opportunity creation, conversion, and expansion.
  • Conduct market and competitive intelligence research to support strategic initiatives.
  • Present findings and recommendations clearly to leadership and cross-functional teams.


Skills & Qualifications

  • Bachelor’s degree in marketing, Business Analytics, Data Science, or related field.
  • 3+ years of experience in a marketing analytics, sales operations, or business intelligence role (SaaS/Healthcare preferred).
  • Strong data thinking and problem-solving skills with an ability to translate data into business insights.
  • Proficiency in SQL for data extraction and manipulation.
  • Advanced Excel skills for data modeling, pivot tables, and reporting.
  • Experience with BI and visualization tools (e.G., Power BI, Tableau, or similar).
  • Familiarity with data mining, analysis tools, and CRM/marketing automation platforms (HubSpot/Salesforce a plus).
  • Strong communication and presentation skills, with the ability to explain technical findings to non-technical stakeholders.
  • Detail-oriented, organized, and comfortable managing multiple projects in a fast-paced environment.


What We Offer

  • Opportunity to work with a fast-growing SaaS company at the forefront of dental technology.
  • Collaborative and dynamic team environment with exposure to cross-functional leadership.
  • Competitive compensation and benefits.
  • Room to grow into expanded roles as CareStack scales globally.

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