Digital Marketing Analyst

2 weeks ago

Thiruvananthapuram, Kerala, India Schneide Solutions Pvt. Ltd. Full time ₹ 9,00,000 - ₹ 12,00,000 per year

At Schneide Solutions, we take immense pride in being officially recognized as a Great Place to Work Certified organization. This prestigious certification is a testament to our unwavering commitment to fostering a positive and thriving workplace culture.

Since our inception, we have strived to create an environment where our employees feel valued, supported, and empowered to excel. Our journey towards becoming a Great Place to Work Certified company has been driven by our core values of inclusivity, transparency, and continuous growth.

We are actively seeking a talented and experienced Digital Marketing Analyst to become an integral part of our team comprising seasoned Digital Marketers who are adept at driving digital strategies and achieving impactful results.

Responsibilities:

  • Managing all current & future social media platforms.
  • Design campaigns aimed at generating high-quality leads across various channels, including Facebook, LinkedIn, and Google.
  • Conduct thorough research on our target demographic, gathering and analyzing data on online behaviors.
  • Enhance campaigns to achieve optimal performance outcomes.
  • Suggest and implement A/B testing methodologies.
  • Initiate remarketing campaigns and explore diverse strategies for enhancement.
  • Formulate and execute marketing strategies that boost sales and enhance customer engagement.
  • Ensure accurate tracking, attribution, and uniformity across all campaigns.
  • Implement SEO practices to improve website rankings in search engine results
  • Engage in activities such as link building and participating in community interactions.
  • Provide updates and deliver weekly and monthly performance reports, including key performance indicators.
  • Create innovative and engaging social media strategies.
  • Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics, Facebook insights etc.

Desired Candidate Profile:

  • Minimum of 3 years of experience in Paid Social Media, with expertise in Facebook Ads, LinkedIn Ads, and Google Ads, as well as SEO.
  • A bachelor's degree in business, marketing, economics, statistics, or a related field is required.
  • Strong analytical abilities to extract insights that enhance marketing strategies.
  • Familiarity with Microsoft Office and ability to use it effectively for reports
  • In-depth knowledge and skills in SEO, SEM, and SMM are essential.
  • Familiarity with marketing automation tools and CRM systems is a bonus.
  • Interest in evolving digital marketing trends
  • Excellent interpersonal and communication skills are required.
  • Experience using Google Analytics and other web analytics tools.

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