Sales Marketing Analyst

4 weeks ago

Madurai, India Maitsys Full time

Experience: 5–10 years

Industry Preference: Experience at IT service firms such as TCS, Accenture, Infosys, etc., is a strong plus


About Us

Maitsys is a fast-growing IT consulting firm specializing in SAP services and technology staffing. We work with some of the most innovative companies across North America, delivering tailored solutions through a lean, high-accountability model. We're looking for a data-driven Marketing Analyst to help us elevate our brand, support business development efforts, and build a modern digital presence.


Role Overview

As a Marketing Analyst, you will play a pivotal role in shaping Maitsys’ marketing strategy and execution. This is a hands-on, hybrid role based in Madurai, where you’ll be responsible for analyzing marketing performance, creating compelling content, and helping drive lead generation through digital and offline channels.

Key Responsibilities

  • Marketing Analytics:
  • Track and report KPIs on campaigns, social media, and website performance
  • Use data to guide decision-making and improve ROI on marketing efforts
  • Content Development:
  • Create impactful PowerPoint presentations for client-facing materials, sales enablement, and leadership presentations
  • Design and edit marketing videos to promote services, success stories, and recruitment branding
  • Draft and manage social media content calendars across and other channels
  • Brand Execution:
  • Maintain consistency in tone, visuals, and messaging across all platforms
  • Support development of case studies, brochures, and internal communications
  • Market Research:
  • Research competitors, industry trends, and client segments to refine outreach strategy
  • Collaboration:
  • Work with sales, recruiting, and leadership teams to align marketing goals with business priorities

Required Skills & Qualifications

  • 5–10 years of marketing experience, ideally within an IT consulting or IT services firm
  • Proven experience in:
  • Social media content creation and management
  • Slide deck development using PowerPoint, Google Slides, or Canva
  • Video editing (e.g., Adobe Premiere, Final Cut Pro, or mobile editing tools)
  • Proficiency in using tools like Google Analytics, Campaign Manager, and marketing automation platforms
  • Strong communication, time management, and project coordination skills
  • Self-starter with a keen eye for detail and design

Nice to Have

  • Experience working at global IT service providers like TCS, Accenture, Infosys, or Cognizant
  • Familiarity with B2B SaaS, ERP, or SAP marketing language and strategies
  • Basic graphic design knowledge (e.g., Adobe Illustrator, Photoshop, Canva)

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