Sales marketing analyst

3 weeks ago

Madurai, India Maitsys Full time

Experience: 5–10 yearsIndustry Preference: Experience at IT service firms such as TCS, Accenture, Infosys, etc., is a strong plusAbout UsMaitsys is a fast-growing IT consulting firm specializing in SAP services and technology staffing. We work with some of the most innovative companies across North America, delivering tailored solutions through a lean, high-accountability model. We're looking for a data-driven Marketing Analyst to help us elevate our brand, support business development efforts, and build a modern digital presence.Role OverviewAs a Marketing Analyst, you will play a pivotal role in shaping Maitsys’ marketing strategy and execution. This is a hands-on, hybrid role based in Madurai, where you’ll be responsible for analyzing marketing performance, creating compelling content, and helping drive lead generation through digital and offline channels.Key Responsibilities- Marketing Analytics:- Track and report KPIs on campaigns, social media, and website performance- Use data to guide decision-making and improve ROI on marketing efforts- Content Development:- Create impactful Power Point presentations for client-facing materials, sales enablement, and leadership presentations- Design and edit marketing videos to promote services, success stories, and recruitment branding- Draft and manage social media content calendars across Linked In and other channels- Brand Execution:- Maintain consistency in tone, visuals, and messaging across all platforms- Support development of case studies, brochures, and internal communications- Market Research:- Research competitors, industry trends, and client segments to refine outreach strategy- Collaboration:- Work with sales, recruiting, and leadership teams to align marketing goals with business prioritiesRequired Skills & Qualifications- 5–10 years of marketing experience, ideally within an IT consulting or IT services firm- Proven experience in:- Social media content creation and management- Slide deck development using Power Point, Google Slides, or Canva- Video editing (e.g., Adobe Premiere, Final Cut Pro, or mobile editing tools)- Proficiency in using tools like Google Analytics, Linked In Campaign Manager, and marketing automation platforms- Strong communication, time management, and project coordination skills- Self-starter with a keen eye for detail and designNice to Have- Experience working at global IT service providers like TCS, Accenture, Infosys, or Cognizant- Familiarity with B2 B Saa S, ERP, or SAP marketing language and strategies- Basic graphic design knowledge (e.g., Adobe Illustrator, Photoshop, Canva)

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