Sales and Marketing Insights Analyst

4 weeks ago

Madurai, India Maitsys Full time

Experience: 5–10 years Industry Preference: Experience at IT service firms such as TCS, Accenture, Infosys, etc., is a strong plusAbout UsMaitsys is a fast-growing IT consulting firm specializing in SAP services and technology staffing. We work with some of the most innovative companies across North America, delivering tailored solutions through a lean, high-accountability model. We're looking for a data-driven Marketing Analyst to help us elevate our brand, support business development efforts, and build a modern digital presence.Role OverviewAs a Marketing Analyst, you will play a pivotal role in shaping Maitsys’ marketing strategy and execution. This is a hands-on, hybrid role based in Madurai, where you’ll be responsible for analyzing marketing performance, creating compelling content, and helping drive lead generation through digital and offline channels.Key ResponsibilitiesMarketing Analytics:Track and report KPIs on campaigns, social media, and website performanceUse data to guide decision-making and improve ROI on marketing effortsContent Development:Create impactful PowerPoint presentations for client-facing materials, sales enablement, and leadership presentationsDesign and edit marketing videos to promote services, success stories, and recruitment brandingDraft and manage social media content calendars across LinkedIn and other channelsBrand Execution:Maintain consistency in tone, visuals, and messaging across all platformsSupport development of case studies, brochures, and internal communicationsMarket Research:Research competitors, industry trends, and client segments to refine outreach strategyCollaboration:Work with sales, recruiting, and leadership teams to align marketing goals with business prioritiesRequired Skills & Qualifications5–10 years of marketing experience, ideally within an IT consulting or IT services firmProven experience in:Social media content creation and managementSlide deck development using PowerPoint, Google Slides, or CanvaVideo editing (e.G., Adobe Premiere, Final Cut Pro, or mobile editing tools)Proficiency in using tools like Google Analytics, LinkedIn Campaign Manager, and marketing automation platformsStrong communication, time management, and project coordination skillsSelf-starter with a keen eye for detail and designNice to HaveExperience working at global IT service providers like TCS, Accenture, Infosys, or CognizantFamiliarity with B2B SaaS, ERP, or SAP marketing language and strategiesBasic graphic design knowledge (e.G., Adobe Illustrator, Photoshop, Canva)

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