Sales marketing analyst

1 day ago

Madurai, India Maitsys Full time

Experience: 5–10 years Industry Preference: Experience at IT service firms such as TCS, Accenture, Infosys, etc., is a strong plus About Us Maitsys is a fast-growing IT consulting firm specializing in SAP services and technology staffing. We work with some of the most innovative companies across North America, delivering tailored solutions through a lean, high-accountability model. We're looking for a data-driven Marketing Analyst to help us elevate our brand, support business development efforts, and build a modern digital presence. Role Overview As a Marketing Analyst, you will play a pivotal role in shaping Maitsys’ marketing strategy and execution. This is a hands-on, hybrid role based in Madurai, where you’ll be responsible for analyzing marketing performance, creating compelling content, and helping drive lead generation through digital and offline channels. Key Responsibilities Marketing Analytics: Track and report KPIs on campaigns, social media, and website performance Use data to guide decision-making and improve ROI on marketing efforts Content Development: Create impactful Power Point presentations for client-facing materials, sales enablement, and leadership presentations Design and edit marketing videos to promote services, success stories, and recruitment branding Draft and manage social media content calendars across Linked In and other channels Brand Execution: Maintain consistency in tone, visuals, and messaging across all platforms Support development of case studies, brochures, and internal communications Market Research: Research competitors, industry trends, and client segments to refine outreach strategy Collaboration: Work with sales, recruiting, and leadership teams to align marketing goals with business priorities Required Skills & Qualifications 5–10 years of marketing experience, ideally within an IT consulting or IT services firm Proven experience in: Social media content creation and management Slide deck development using Power Point, Google Slides, or Canva Video editing (e.g., Adobe Premiere, Final Cut Pro, or mobile editing tools) Proficiency in using tools like Google Analytics, Linked In Campaign Manager, and marketing automation platforms Strong communication, time management, and project coordination skills Self-starter with a keen eye for detail and design Nice to Have Experience working at global IT service providers like TCS, Accenture, Infosys, or Cognizant Familiarity with B2 B Saa S, ERP, or SAP marketing language and strategies Basic graphic design knowledge (e.g., Adobe Illustrator, Photoshop, Canva)

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