Influencer & Affiliate Marketing Lead (Experience with International Influencers)

4 weeks ago

Agra, Uttar Pradesh, India TalentGum Full time

Job Title: Influencer & Affiliate Marketing Lead (Experience with International Influencers)

Experience: 2–4 years

About the Role :

We're seeking a dynamic Influencer & Affiliate Marketing Lead (Experience with International Influencers) to own and drive end‑to‑end influencer and affiliate/referral initiatives at TalentGum. You will be responsible for building, scaling, and optimizing our creator and affiliate ecosystem to drive measurable brand growth.

This role requires someone who has worked with international influencers and understands how to drive engagement, reach, and conversions across global markets.

Key Responsibilities :

  • ⁠Own the influencer and affiliate/referral marketing function end‑to‑end — from strategy and scouting to onboarding, content review, reporting, and optimization.This is an individual contributor role.
  • Build and manage strong relationships with influencers and affiliates across regions (including international markets).
  • Develop and execute campaigns that drive growth in followers, content views, demo sign‑ups, and conversions.
  • Draft briefs, negotiate deliverables, and ensure influencer/affiliate content aligns with brand tone and guidelines.
  • Work with internal teams (social, design, performance) to repurpose influencer content into ads, landing pages, and other marketing assets.
  • Track performance metrics, analyze results, and iterate campaigns for higher ROI.
  • Stay updated on influencer marketing trends, affiliate tools, and platform best practices.

What We're Looking For

  • ⁠2–4 years of experience in influencer marketing, affiliate marketing, or digital brand partnerships.
  • Proven experience working with international influencers and managing campaigns across global markets.
  • Strong interpersonal skills with expertise in negotiation and relationship management.
  • Experience in driving measurable brand impact - e.g., growing 10K–20K+ followers or generating 50K–100K+ content views within a 3–6 month campaign window.
  • Excellent written skills for crafting briefs, content directions, and campaign messaging.
  • Familiarity with influencer platforms, CRMs, and AI tools for outreach, reporting, or creative ideation is a plus.
  • Understanding of branding and performance marketing fundamentals.

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