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Illumine-i - Senior Market Research Analyst

4 weeks ago

Chennai, Tamil Nadu, India Illumine Industries Pvt Ltd Full time

- The market research team is crucial in bridging the gap between our engineering solutions and market needs.

The team ensures that our services are aligned with market demands and helps in identifying new opportunities for growth.

What you can expect as a Market Research Analyst at Illumine Industries Pvt. Ltd:

- You'll identify potential markets and conduct extensive testing to validate opportunities.

- You'll gather data on prospective customers, competitors, and the overall market landscape, consolidating this information into actionable insights.

- You'll compile and analyze statistical data using both modern and traditional methods.

- You'll interpret data, formulate comprehensive reports, and make strategic recommendations.

- You'll use online market research tools to catalog findings and maintain databases.

- You'll develop marketing strategies that align with the company's goals and vision.

- You'll provide detailed competitive analysis, identifying market trends, pricing models, sales strategies, and operational methods.

- You'll stay fully informed on market trends, competitor activities, and implement best practices.

- You'll create and monitor a variety of marketing campaigns, including email marketing and social media initiatives.

- You'll assist in the creation and distribution of marketing materials such as reports, social media content, and email campaigns.

- You'll help in promoting the overall brand identity of the company.

Essential Qualifications:

- Previous experience as a market research analyst in a structural engineering or Engineering firm.

- Ability to work as an individual contributor with minimal supervision.

- Proficiency in writing detailed market intelligence reports.

- Minimum of 2+ years of experience in lead generation.

- Strong MS Office skills.

Great to have:

- Experience in related fields such as construction, sustainability, or infrastructure.

- Experience with LinkedIn B2B lead generation.

- Familiarity with CRM systems and operations.

- Experience working with international markets, especially the US.

- Knowledge of social media automation tools

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