Associate Market Research Analyst

3 weeks ago

Chennai, Tamil Nadu, India Become | Answering Possibilities Full time
About Become

Become helps founding teams with ambitious ideas to build category-leading brands. We shape positioning, branding, and high-performance content that fuels growth.

Now, we're seeking an Associate Market Research Analyst, a critical thinker who dissects data with the same curiosity and rigor one might bring to a profound market and economic critique. You'll sift through brand positioning, market dynamics, and consumer behavior across AI tech, healthcare, FMCG/CPG, and other verticals. By marrying quantitative precision with imaginative insight, your work will illuminate strategic pathways in brand equity, competitive landscapes, and go-to-market (GTM) strategies. Ultimately, you'll expand the boundaries of how we understand and help others understand the marketplace, shaping decisions rooted in strategic inquiry and purposeful action.

What You'll Do

1. Brand & Market Analysis

  • Conduct comprehensive brand performance assessments, equity measurement, and sentiment analysis using primary and secondary data sources.

  • Utilize research frameworks (e.g., brand trackers, consumer journey mapping) to evaluate how brands are positioned against competitors.

2. Consumer & Competitive Insights

  • Track competitor activities, market trends, and emerging opportunities for both our clients and us, especially within the AI tech, healthcare, and FMCG sectors.

  • Be able to design and implement consumer surveys, focus groups, in-depth interviews, and other qualitative/quantitative methods to gather robust consumer insights.

3. Data Synthesis & Reporting

  • Analyze large data sets using statistical tools (e.g., Excel, AI tools, SPSS, R, Python) and data visualization tools (Tableau, Power BI) to analyze complex data sets and identify trends, correlations, & actionable insights.

  • Develop high-impact, visually compelling reports and presentations that translate complex data into clear, strategic recommendations.

4. Innovation & Framework Development

  • Develop proprietary research frameworks and toolkits to evaluate brand positioning, measure brand equity, and forecast market dynamics.

  • Integrate AI-driven tools or methodologies (e.g., machine learning for sentiment analysis, predictive modeling) to improve the accuracy and efficiency of brand insights.

  • Stay current on emerging technologies and innovative research techniques to enhance analytics capabilities.

5. Thought Leadership & Resource Creation

  • Actively publish research findings, trends, and best practices in the form of blogs, whitepapers, and detailed reports.

  • Collaborate with marketing teams to create compelling content showcasing the company's brand research expertise and market intelligence.

  • Participate & present in industry events, webinars, and conferences to present cutting-edge research and thought leadership.

6. Sales Research & Cross-functional Team Collaboration

  • Partner with the sales team to identify research needs, uncover potential opportunities, and tailor pitches for high-value prospects.

  • Support cross-functional teams with market-entry studies, product positioning, and value proposition testing.

  • Offer ad-hoc support, competitor analyses, market sizing, and customer insights to strengthen relationships with prospective and existing clients.

What You'll Need
  1. Bachelor's or Master's degree in Marketing, Business, Statistics, Economics, or a related field.
  2. 3–5 years in brand research, market analysis, or data consulting
  3. A track record of publishing research, writing blogs, or producing whitepapers.
  4. Excellent storytelling and presentation skills, with the ability to communicate insights to both technical and non-technical stakeholders.
  5. Experience supporting sales or customer-facing teams through market and competitive research
  6. Demonstrated ability to design proprietary tools or frameworks for research and an appetite for tech-forward methods, including AI applications.
  7. Proficiency with statistical software (SPSS, Excel, R, Python) and familiarity with AI-driven analytics.
  8. Solid grasp of advanced analytics techniques, such as regression modeling, factor analysis, or segmentation.

Who This Role Is For
  • You're guided by genuine curiosity and empathy, looking beyond charts and statistics to understand the human stories behind the data
  • You love experimenting with AI-driven tools and next-gen research frameworks.
  • You're a strong collaborator, eager to partner with sales, marketing, and design teams to drive growth
  • You balance big-picture thinking with an eye for detail-oriented analysis
  • You thrive on growth and connection and are eager to see your research translate into real-world brand success and stronger client relationships.

Who This Role Is Not For

You prefer long-form content writing over deep data analysis and brand research.
You view data purely as numbers on a spreadsheet and don't care to explore how insights can drive meaningful change for people or brands.
You struggle with statistical methods or quantitative research.
You'd rather stick to the basics and avoid experimenting with AI-driven methodologies or next-generation research frameworks.
You prefer working in isolation, with little interest in forging empathetic connections or engaging in cross-functional teamwork.
You shy away from fast-paced, multi-industry projects and find collaborative problem-solving more stressful than inspiring.

What We'd Love to See in Your Portfolio
  • Examples of brand or market research you've conducted (reports, frameworks, or published content).
  • Experience with data visualization (Tableau, Power BI or any) demonstrating how you present complex insights.
  • Published whitepapers or blog posts showing your thought leadership in the field.
  • Bonus: Any AI-centric research (sentiment analysis, predictive modeling) which highlights your tech-forward approach.

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