Influencer Marketing Executive

2 weeks ago

Noida, India The Leapfrog Network Full time

Company Description

THE LEAPFROG NETWORK is not your average ad agency - we're the cool experts in the marketing playground. Our campaigns are stronger than your coffee, and we've got more ideas than coffee stains on our brainstorming whiteboard. If you're ready for a joyride through the world of witty campaigns and quirky concepts, join us to make your brand stand out like a unicorn


Role Overview:

We are looking for a creative and driven Influencer Marketing Executive to lead and execute influencer campaigns across platforms. The ideal candidate will have a strong understanding of digital marketing trends, influencer landscapes, and social media platforms.


Key Responsibilities:

  • Identify, research, and build relationships with relevant influencers across platforms (Instagram, YouTube, etc.)
  • Coordinate and execute influencer marketing campaigns aligned with brand goals.
  • Negotiate deliverables, budgets, and timelines with influencers.
  • Track, analyze, and report on campaign performance and ROI.
  • Maintain a database of influencer contacts, collaborations, and content deliverables.
  • Collaborate with content, design, and product teams for effective campaign execution.
  • Stay updated on emerging influencers, trends, tools, and best practices in the influencer marketing space.


Requirements:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 0-1 year of experience in influencer marketing or digital marketing
  • Strong communication, negotiation, and relationship-building skills.
  • Creative mindset with an eye for trends and aesthetics.
  • Familiarity with influencer platforms and tools.
  • Proficiency in social media platforms and analytics tools.


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