Paid Media Specialist

About the company:Zealmax Innovations Pvt. Ltd., co-founded by distinguished IIM Ahmedabad alumni Mr. Sugnesh Hirpara and Mr. Kartik Satasiya, has swiftly emerged as a dynamic leader in the healthcare sector. The company thrives across two robust verticals:Zealmax Ortho: With over 15 years of expertise, Zealmax Ortho is a distinguished orthopedic implants manufacturer and exporter based in India. The company’s global reach spans 70+ countries, supported by a network of 100+ international distributors and 200+ domestic distributors. (https://www.Instagram.Com/zealmaxorthoimplants/) Website- https://orthoimplantsindia.Com/UltraCare PRO: Established in 2012, UltraCare PRO is a premier health and wellness brand, officially recognized by the Ministry of Commerce and Industry, Government of India. It stands as a trailblazer in delivering cutting-edge solutions aimed at enhancing well-being. (https://www.Instagram.Com/ultracare.Pro/) Website -https://ultracarepro.In/Role & responsibilitiesWebsite Sales Ownership:Take complete responsibility for website sales performance from acquisition toconversion ensuring consistent growth in sales and profitability.Performance Marketing:Plan, execute, and optimize campaigns on Meta (Facebook/Instagram) and GoogleAds to drive high-quality traffic and conversions.Funnel Optimization & CRO:Analyze customer journeys, identify bottlenecks, and improve conversion rates (CRO)across multiple funnels.Data & Metrics:Monitor and optimize key KPIs such as CAC, AOV, ROAS, CTR, and CVR. Identifyperformance patterns and make quick, data-backed decisions to improve daily andweekly results.Tracking & Troubleshooting:Ensure accurate tracking through Google Tag Manager, Meta Pixel, and GA4.Troubleshoot data discrepancies or attribution issues as needed.Collaboration & Briefing:Work closely with content and design, and teams to brief creatives and assets that alignwith performance goals.Retention & Automation:Manage and optimize Emailer and WhatsApp automation journeys for remarketing,retention, and precision targeting. AI-Driven Marketing:Stay updated on emerging AI tools and trends in marketing and leverage them togenerate faster insights, automate tasks, or enhance campaign outcomes.Cross-Functional Coordination:Maintain effective communication with internal teams to ensure alignment on goals,timelines, and deliverables.Preferred candidate profile:3-5 years of proven experience in performance marketing (Meta & Google Ads as theprimary channel).Deep understanding of funnels, retargeting, CRO, and attribution.Strong analytical skills and proficiency in GA4, GTM, Meta Ads Manager, and GoogleAds Dashboard.Hands-on experience with automation and CRM tools (e.G., Klaviyo, MailChimp etc). Ability to work independently with an ownership mindset.Exposure to D2C / eCommerce businesses will be a strong advantage.Why You'll Love It Here:Competitive compensation package, up to ₹6 LPA, commensurate with experience.Work in a collaborative environment alongside a visionary team committed to making a meaningful impact.Comprehensive Mediclaim Coverage and Term Insurance for your well-being.Robust Employee Reward Policy.Enjoy half-day Saturdays for a better work-life balance.Participate in weekly engagement and professional development programs.Benefit from the Employee Referral Rewards Program.Job and Interview Location: 504, Indraprasth Business house, Behind Rasranjan, Near Vijay Cross Road, Memnagar, Ahmedabad, Gujarat 380009If interested, email your updated resume on hr@orthoimplantsindia.com or whatsapp profile on +918238034256.