Marketing Manager

5 days ago

Mount Abu, India Forest Essentials Full time

Job Role: Marketing Manager- PR & Brand CommunicationLocation: NoidaForest Essentials, India’s first Ayurvedic luxury beauty and skincare brand, is looking for a Public Relations and Communication leader with a strong grip on brand storytelling, a proven record of building visibility for luxury brands, the ability to create fresh and impactful marketing campaigns, a sharp creative eye, deep knowledge of the social influencer and digital PR landscape, solid resource planning and management skills, and well-established media relationships.Responsibilities:Maintain and strengthen the Forest Essentials brand voice, staying true to our roots of Ayurveda, luxury, and purity.Lead PR and marketing communication strategies for India and international markets, including the GCC, UK, and upcoming regions.Collaborate closely with internal teams to ensure every marketing and communication plan stays true to brand identity.Track competitor activity and spot opportunities to strengthen and differentiate our brand positioning.Build and nurture strong relationships with journalists, editors, beauty writers, influencers, and key media partners.Ensure steady and high-quality coverage across print, digital, social, and influencer channels.Set clear goals and direction for PR agencies, ensuring all initiatives drive meaningful visibility and impact.Create thoughtful media and communication strategies for launches, seasonal moments, and brand-led campaigns.Develop elevated press experiences that showcase the craftsmanship and luxury of Forest Essentials.Oversee brand presentations and pitches, ensuring they are compelling, consistent, and aligned with our ethos.Lead and coordinate all brand events from planning to execution, ensuring cohesive storytelling across touchpoints.Drive influencer strategy and coordination, selecting the right voices, and ensuring strong content synergy.Strengthen digital PR and influencer-led visibility through curated content and relationship building.Be involved in all brand-led marketing initiatives, including working with branding agencies, market research, and insights.Manage PR budgets responsibly to maximize reach, efficiency, and results.What you should bring8–10 years of experience in PR, brand communication, and marketing.Past marketing exposure with luxury, beauty, lifestyle, or premium consumer brands.Strong writing, communication, and relationship-building skills.Comfort with both strategy and hands-on execution.A good eye for detail and an appreciation for refined brand aesthetics.Strong leadership and team management capabilities.Someone who’s quick on their feet, curious, and open to learning new things as the brand evolves.

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