Cluster Sales Manager

1. Role PurposePrimary purpose is to oversee and optimize the performance of multiple stores within the clusterto achieve the store targets. This role requires driving financial performance, customerexperience excellence, operational excellence, and building high-performing teams that adhereto company standards across stores2. Key Role ResponsibilitiesCluster Strategy implementation• Develop and drive implementation of strategies, goals and plans for the cluster, to achieverevenue targets and ensuring adherence by each store• Conduct thorough market and competition analysis for the cluster, providing insights andrecommendations to the leadership team to make strategic decisions• Identify opportunities and threats, and implement approved actions to enhancecompetitiveness• Provide support in implementation of strategic projects in the cluster• Provide required support to the business development team for market expansionStore performance management• Collaborate with store managers to develop and manage budgets, ensuring financial targets aremet• Monitor and analyse store metrics, and take corrective actions• Provide guidance and support to store managers in store management and effectively executingstore initiatives• Provide inputs to the marketing team to develop effective promotional campaigns/BTL activitiesfor the cluster/store. Monitor and evaluate marketing activities for effectiveness and providefeedback• Provide inputs to Planning and participate actively in inventory meetings Operational Excellence• Drive strict adherence to Standard Operating Procedures (SOPs) across all stores within thecluster• Provide inputs to update SOPs as needed, fostering continuous improvement in operationalefficiency• Undertake daily store visits. Conduct audits, observe and review store ambience, service andadherence to SOPs• Ensure store processes including checklists, store opening/closing, grooming standards andfinancial compliances are followed• Provide timely resolution of escalated issues of the store• Analyse and ensure gaps from audit results are addressed at each store• Oversee stock planning and inventory management for the entire cluster• Collaborate with cross functional teams to get the necessary support and resolutions to meetstore targetsCustomer Experience• Drive the implementation of consistent customer experience standards across all stores withinthe cluster• Gather and analyze customer feedback to continuously enhance service quality and customerexperienceTeam Leadership• Build high performing, motivated and competent teams across multiple stores within thecluster• Ensure the store hiring plan is fulfilled. Actively participate in store hiring decisions• Ensure training and grooming of store staff as per the store standards• Provide ongoing coaching, training, mentorship, and performance feedback to drive continuousimprovement of the store teams• Spot high performance and potential store staff and facilitate their career development3. Key Result Areas• Cluster Business (Topline and Net margin)• Team Leadership• Customer Experience• Operational Excellence• Self DevelopmentEducation Graduate /MBA (preferred)Experience 6 to 8 years in the retail industry with 3to 5 years as a Store ManagerReports to: Business OperationManager - Tech RetailSupervises: Store Managers4. Knowledge, Skills, Experience and Behavioural competencies• Excellent knowledge of the retail domain, market, trends, competition and consumer behaviour• Demonstrated success in implementing and optimising operational processes to driveefficiency and effectiveness in a store• Proven ability to troubleshoot operational challenges and implement effective solutions• Ability to effectively collaborate and communicate across different departments of theorganization• Experience in implementing initiatives to enhance customer experience• Ability to analyse and interpret data5. Communication and Working RelationshipsA. InternalFinance, HR, L&D, Admin, Planning & Merchandising, Logistics, MarketingB. ExternalVendor partners