Shopify & PPC Specialist

4 weeks ago

New Delhi, India Fitspire - Health | Wellness Full time

Job Title: Shopify & PPC Specialist


Location: Connaught Place, New Delhi

Employment Type: Full-time


About the Role


We’re looking for a detail-oriented Shopify & PPC Specialist who can directly manage our e-commerce website while running paid advertising campaigns to drive traffic and conversions. This role is execution-heavy and ideal for someone who enjoys getting hands-on with both platforms and performance data.


Key Responsibilities


Shopify (Hands-on Execution):


* Maintain and update the Shopify store — products, collections, and content.

* Optimize website speed, layout, and user experience to maximize conversions.

* Install/configure Shopify apps as needed for store functionality.

* Troubleshoot issues and implement fixes independently or with minimal developer support.

* Monitor analytics to ensure smooth operations and highlight areas for improvement.


PPC (Performance Campaigns):


* Set up, manage, and optimize paid campaigns on Google Ads and Meta Ads.

* Perform keyword research, competitor benchmarking, and targeting optimization.

* Track KPIs (CTR, CPC, ROAS, conversions) and adjust campaigns for performance.

* Test ad creatives and landing pages to improve cost efficiency.

* Stay updated with advertising platform updates and best practices.


Qualifications & Skills


* 1–3 years of hands-on experience with Shopify store management.

* Proven track record of running successful PPC campaigns.

* Understanding of SEO fundamentals and e-commerce conversion funnels.

* Familiarity with tools like Google Analytics, Tag Manager, and Meta Ads Manager.

* Basic HTML/CSS knowledge is a plus but not mandatory.

* Strong analytical and problem-solving skills with attention to detail.


What We Offer


* Competitive salary with performance-based bonuses.

* Exposure to a fast-growing e-commerce environment.


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